I love Instagram and have done a few pieces focusing on getting small businesses to take advantage of this useful app to increase their brand awareness. Without trying to sound like a broken record (some of you might remember records. You know, those plastic disc shape things? Ahem. well..) So lets continue on with some more tips on your branding and Instagram.
The Best Practices Of Using Instagram
Using Instagram is not a difficult thing to do but every business should follow these tips.
Peel back the corporate veil and let followers see what goes on in your workplace. Highlight your brand’s story by showing the people behind it. When you post those kinds of shots, you’re selling your brand more than you’re selling any product or service. That kind of marketing is important, too. You can also use behind-the-scenes photos and videos from your workplace in Instagram Stories.
Focus on Employees Followers love these kind of stories
Got an employee of the month? Post a pic of that person on Instagram and explain why he or she got the honor. You can also just post mini-bios of employees every now and then.
Tell Your Product Story
So how did your product come to market? There’s a story behind it, right? If so, make a short video telling that story and put it on Instagram.
Share Company Values and what makes your business special
Your business is more than just a money-making machine. It’s a corporate entity with a set of values. Share those values on Instagram in image and video format.
Share Customer Success Stories
Feel free to use Instagram for social proof. Find a few happy customers. Ask them to do video testimonials in exchange for free service. Post those testimonials on Instagram and reap the rewards.
Post Product Use Images and Videos
If you’re offering a physical product for sale, then it’s a breeze to find Instagram content. Just highlight what you’re selling. One of the easiest ways to do that is by posting high-quality images of your products. Please note: you’ll likely need to enlist the aid of a professional photographer to make that work. You don’t want to tarnish your brand with shoddy photos. Also, create videos that show people using your products. That’s one of the best ways to highlight your brand’s benefits.
There are plenty of ways you can use Instagram to promote your brand. Think about the kind of content that will resonate with your target audience and also reinforce your corporate identity. Consider also the use of Instagram surveys and maybe a contest.
Tags: #branding, #small business, #instagram, #apps #marketing, #mobility