It has been awhile since I did a byline on using Facebook For Your marketing campaigns and so some, these tips may sound like no-brainers. However, for newbies to Facebook marketing and there are a lot of those in SMBs, hopefully these will help you find your way a bit easier on using Facebook in your scheme of things.
Building Your Audience
One of the biggest complaints about leveraging any social media for content marketing, much less Facebook in particular, is that it can often be a waste of time: because posts go off into the ether of the internet and are never seen by anyone. This is a real concern… but only if you don’t take the time to build your audience base. If the likes on your page aren’t relevant, they do nothing for you or your business brand.
You need to spend the time and effort to ensure that the likes your page gets are from individuals genuinely interested in your product or business. When those individuals see the content you’re promoting, they’ll be more likely to click through and learn more about your brand and your offerings of products or services.
Manage Your Online Reputation
Online reputation management is a big deal, and a poor reputation online almost always translates to lost customers and lost sales. You can do one of two things. Manage your reputation yourself by constant monitoring of what you have out there or pay a professional reputation company to do it for you.
Try to respond to comments and ratings about your business in a timely and positive manner. Always respond to bad reviews, and make certain to ask the reviewer what you can do to improve their experience. It’s important to address every bad review so that review readers feel that you care about the quality of your business and product.
Use Video And Images On your Timeline!
Did you know that Facebook posts with images get wildly more clicks than posts without them? And watching videos comprise approximately 80% of all the activity on Facebook! Videos and images will ensure that the content you share gets more likes and more reads. Where images are concerned, ensure they’re horizontal images which have text titles on them, which can increase engagement. Examples of this are videos shot by your cellphone, Links to your YouTube Channel , Images of your products or services shot by you or your customers, and do Facebook Live events.
Useing Facebook Promoted Posts
Using small, short, highly targeted Facebook ads can help you get new viewers for your content pretty easily. Of course, promoted posts are primarily recommended for individuals who have grown their Facebook page likes beyond a threshold of 100, simply because promoted posts are traditionally displayed only to friends and connections of those who have liked a Facebook page. While there is also the opportunity to use Facebook ads, they’re not recommended for Facebook. I have mixed feelings about Facebook promoted posts as their effective reach varies and success rates on your ROI is questionable at times.
Link to Your Own Website
When sharing content, ensure that content is always on your own website when you share! Promoting links to your own website not only brings new potential clients or visitors to your website, but can provide a small SEO boost. And of course, having all of your website’s schema markups operating correctly can pull sample text and images from your website quickly, rather than requiring you to manually enter them, which can save a few minutes of work. Always, always link to your website whenever possible.
I hope these tips give you a bit more insight into using Facebook for your marketing scheme. Do NOT mix your personal Facebook Page to your business Page. Keep things separate. Remember the above mention on your reputation? Mixing business with your personal life can kill that in a instant.
FDMC Digital Media LLC