Recently, in my daily scouring of social platform tips and news I found a great article on Social Profiles. We often do not think too much of our business banners or our profile graphic other than we need to slap something up there and typically, it is our logo in one form or another. When people visit your social media profiles, one of the first things they’re going to see is your cover image.
Given this, it’s important to use that valuable space on the top of your profile to make a meaningful statement that your audience will remember. On mine, I decided to use video (at least on the Facebook platform) to convey what my business does.
Yet, despite this, many businesses make the mistake of using a generic image, a low-quality picture, or a larger version of their profile picture.
We’ve all heard the phrase, “a picture is worth a thousand words," and on social media, where attention spans are low, you should always be making the most of opportunities in this regard. Your cover image is the perfect place to do just that.
Your Profile Cover Image Reflects Your Business
Your cover banner or image is what your visitors typically first see and with that if they decide they want to stick around. Given this, you should use your cover photo to show some personality, and give visitors an idea of what to expect from your brand and social feed.
This is why it’s so important to use a custom image that reflects your brand - no one's going to stop or remember you for a stock photo or something generic that is bland.
Take the time to create something that'll make people want to keep scrolling and stay with your content for a while. You can also use it to have some fun - unlike your profile picture, you should consider switching up your cover photo from time to time to create interest and possibly engagement with your victors
Profiles Can Be Used For A Call To Action
Because of its position on the top page, your cover image can be a great place to plant a CTA.
Remember, it doesn’t need to contain a blatant pitch to sign up for a newsletter or make a purchase for it to be effective - get creative and use it to inspire curiosity and prompt action.
Prime Promotional Space
I only mention this for retail type businesses. For those of you offering services either professional or industrial, this may not work for you. For retail though,your cover image is also a great place to promote new products and services.
Regular posts can easily get buried in your stream along with all of your other content, but the cover image remains at the top, taking up prominent space. So you should definitely use that as an opportunity to let people know about products, offers, or any events you might have coming up.
While you probably don’t want your cover image to always be a promo, using it when you have something special to announce will catch your audience’s eye.
A simple image can say a lot about your brand, and make an impression on page visitors. Take the time to really think about how to use your profile space. Typically, it is the first-place visitors look and if it does not catch their eye, it probably will be the last place they look as well.
Tags: #business, #branding ,#profiles, #marketing