So OK, I have aged a bit but still I like to think that when it comes to this all exciting new digital age we live in, I done a pretty good job keeping up. This also goes to all of you with your on-line digital presence for your business. Have you asked yourself lately how is that working out for your lately?
You Have To Be Present
It should go without saying that to develop an online presence you have to be present on digital channels. However, a large number of small businesses still rely entirely on traditional means of marketing. These businesses lack a website, social media profiles, a mobile app and so on. A 2017 study I looked at show that around 27% of small businesses still operate without a website, but that number is expected to shrink to roughly 8% by the end of 2018. If you think because we all live off our smartphones and a web site is, well just "old skool" you are seriously wrong.
These digitally deprived companies cite a number of reasons for their slow adoption of a branded website or social media accounts. The most common one by far is that business is going well enough without it. Why rock the boat, right? There's a significant distinction between getting by and thriving that a lot of small businesses forget -- sometimes because they've never known what it's like to thrive. And many still are single business owners (chief cook and bottle washer) and may be already overwhelmed with what they have going.for themselves and are either happy or really do not want any more than they can handle.
It isn’t enough to just be present online, you need to be active too. No one is going to bother following a social media account that hasn’t been updated since 2015, nor is anyone going to revisit a website that has no new content or an outdated design. You have to invest the necessary time if you want to be successful in building a digital presence. In conclusion, get updated, get going fresh, expand your horizons digitally, and update your images and videos!
Tags: #social media #digital marketing #marketing #advertising #on-line marketing