It just seems like yesterday that Instagram was a novelty app for young people to exchange photos. Then Millennials caught on and it grew. Then video was added and now live streaming which has led us to Instagram as we see it today. It is overtaking Snapchat and has become a serious marketing tool for even the Fortune 500 Companies.
Whether you want to drive leads to your homepage or encourage customer engagement, Instagram is the perfect platform. Here are are some serious reasons you need to add Instagram to your marketing mix.
1. People spend more time on Instagram than any other social platform except Facebook
If you’re looking for a social platform with a high level of traffic and engagement, Instagram is the ideal fit. According to comScore, global users spend a monthly average of 12 billion minutes on Instagram, which translates to massive opportunity for businesses who want to dominate their niches.
2. Instagram makes it easy to get noticed because it is still relatively new to business
While it’s becoming harder and harder to get noticed on Facebook and Twitter, only 9% of small businesses currently use Instagram, which means there is plenty of space to build a robust online presence but it is growing rapidly each month!
3. Visual content is today's main focus & it is sharp!
Marketers around the globe are predicting that visual content will be the future of online marketing, and Instagram is positioned to be on the bleeding edge of the shift toward image-based brand stories, especially in the use of digital video.
4. Content on Instagram=followers and influencers
While the content you post on Facebook reaches only a fraction of your audience, Instagram’s non-filtered feed means every post you make reaches your entire audience. This has the potential to boost engagement and improve your conversion rates.
5. Instagram caters mobility users in every way
2015 was the first year that mobile search overtook desktop search, and Instagram, more than virtually any other platform, caters to the rise of mobile users. Sharing on mobile platforms is quick and easy, and the app makes it seamless to navigate a brand’s content.
Instagram Marketing: You need it as a resource
Regardless of which industry you specialize in, Instagram is an essential tool that can overhaul the success and engagement of your marketing strategy. Simple, streamlined, and user-friendly, Instagram is the future of digital marketing. For more information, feel free to reach out to us here at FDMC Social and Digital Media.