Oh those hard to reach teens. Always switching it up. Always using the coolest and latest technology to stay in touch with their friends. Always shopping and looking for the latest trendy items. What is a marketer to do? Well if it helps, try Instagram! A recent study done by Pew Research Center over 50% of teens in the US are using Instagram. Facebook contrary to popular belief, is still used the most by older teens at over 70%. This is good news for advertisers as they already have begun to gear their enormous advertising budgets toward digital media including Instagram. In case you are still living in the dark ages, Instagram allows posting of video and photos which followers just like with Facebook, can like or make comments. Female teens tend to use Instagram more than the guys but still, this is a gold mine for marketers and brands.
Instagram is a free app to download on smart phones and in this mobile society on the go you want to make sure your brand is being seen. Using short video blurbs or images to capture those hungry teens looking for a great deal or to share their finds with their friends, marketing on Instagram is a no-brainer. Age ranges are typically between 12 to 17 but the catch is the average household income among Instagram users is over 70K. (Defy Media) In 2015, expect over 15.5 million Instagram users in the teen bracket. So what are you waiting for? Got something to promote, sell, or engage teens with? Better get on Instagram!
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