We all know video in today’s business climate can increase your brand awareness and generate engagement with your products, image, or services. But what are the top 4 key things you can do when implementing video? Here are our takeaways.
Engagement is a great way to connect with your audience on a more relatable level. Posts with high engagement (likes, shares, comments, etc.) are also more likely to spread and be seen by other people with similar interests as your already-existing audience.
Brand awareness isn't really something you can measure but if you have lots of people sharing your video and/or more people than usual are visiting your Page, website, landing page (via your campaign link or not) you can assume this new level of traction is building your brand awareness.
Increasing web traffic
We traffic building is the number one reason people are using video in social media ads this year. This is a clear and easily-measurable goal. With social media, web sites have taken a hit for overall traffic and video has helped make things turn around.
Generating excitement and educating people about products/services
This is another one that is difficult to measure, but also a really great way for people to use video. Videos give you more time and space to get your message across. You can show a new product from every angle or use text to tell a story throughout your video.
Tags: #video, #digital video, #marketing #social media #social platforms