Video, especially digital video is fast becoming the norm for media in all social platforms that can embed it as well as web sites.
As you may have heard, LinkedIn recently announced that they are now supporting video in their feed, Instagram Stories has surpassed Snapchat for monthly active users, and Facebook video is quickly becoming a competitor to other video platforms such as YouTube and Viemo.
Video marketing is one of the most important and fastest growing trends in social media and digital marketing. Some of the issues however with digital video on social platforms or a business website though are as follows:
81 percent of people mute video ads.
85 percent of Facebook video is watched without sound.
The positive side of digital video though are these facts:
Facebook videos have increased 360 percent across everyone’s news feeds.
Facebook video content grew by 450% over the last two years alone.
Facebook video content grew by 450 percent over the last two years.
Millennials prefer YouTube to TV . This is no secret.
LinkedIn is investing in video.
From these stats, it is obvious businesses to keep their branding current and out reaching their market share need to start embracing video before they get left behind. What is a interesting fact and I have personally seen this myself in my business, is content video actually works and I think we are all are going to find that cable and traditional television advertising is going to be in trouble down the road. When you consider video, keep all your social platforms in mind. This is very important. Facebook, YouTube, Instagram, and Snapchat (shorter versions) Viemo is also a factor but more for “display landing page style videos” Take the time to plan your video strategy.
As with any marketing campaign, no matter what medium you have chosen in the past, you know that marketing advertising takes persistence and repetition. This holds true for video application as well. If you find one platform working well for you over another, then increase your campaign on that platform. Watch your analytics. Good luck with your video!