I recently came across a great article from Social Media Today about how embrace the demographics of Twitter to your marketing advantage. Here in part, is part of that great study! (from Social media today)
Twitter gender demographics
How many Twitter users are women and how many are men? The answer varies by region. Globally, more men use Twitter than women. But in the United States, more women use Twitter than men.
Where are Twitter users coming from? Consistent with many of the other major social networks, most reside outside the United States.
How old are Twitter users? Not very old, it seems. But also not very young. Marketers can bet on finding millennials on the platform, as well as some of the under-50 crowd.
How much money do Twitter users make on average? The answer is “more than average,” which is pretty standard for social media users across the board.
Along with higher than average incomes, Twitter users are also highly educated. This makes sense as the two demographics usually go hand-in-hand. But in general, Twitter (along with LinkedIn) is known to be a popular social network among the highly educated.
Tags: #twitter, #branding, #marketing, #social media, #social platforms