Using Instagram for your business branding and marketing? You should and here are some quick tips that might help you kick into high gear using the popular app!
1. Be Real, Be Now, Be In The Moment
Be in the moment by posting content during cultural events and social media holidays. Whether it's the upcoming 4th of July or Bring Your Pet Day, share content that's relevant to your business and don't forget to use specific hashtags for the occasion such as #weloveourpets
2. Involve Your Fans
Whether you have 500 or 50,000 followers, involve your fans. Their opinions matter and are vital to the growth of your business. By involving them in your decision-making process, you can get more insight on where to take your business, while also strengthening the relationship you have with not only your customers but with the community you do business in.
3. Share your content and cross social platforms
Bring new exposure to your business in an organic way by collaborating and cross-promoting with other businesses or influencers that align with your brand. For instance, if you’re in the clothing business, collaborate with a fashion influencer that shares the same style and create cross content to share on both your and their social accounts.
4. Give Back
Show appreciation to your community by giving back through a contest or giveaway. Remember to always be creative and not over sell your business or yourself. For example, if you’re a automotive dealership trying to get new customers, create a short video asking your past customers to post their car purchase on your page and challenge them to get others to do the same. Run the contest say two weeks. The one with the most shares or likes wins a 6 month free oil change and their picture with you, the owner, on your Facebook or Instagram account you created and a maybe congrat sign on your outside sign or their picture in your showroom.
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