Tuning Up With Twitter, Part 2

I wanted to devote some more time to Twitter as I felt it necessary o examine more on  the  subject of "How Often To Tweet" section.  I have had several of my clients ask me about this.  The answer is "There is no real answer!"   Tweeting on Twitter is a case by case basis.  Depeding on your product or service, you can tweet 3 times a day or 3 times a week.  I, myself, tweet usually twice a day, maybe 3 times a day if I find something interesting I want to put up on my Twitter site. For businesses, tweeting too much can get annoying to say the least and many times, your tweet will go unnoticed. 
You want to tweet to the Eastern time zone as that part of the country gets moving first.  If your saying that I am not getting up at 4 or 5 am to tweet I would not either.  This is why some great minds invented HootSuite and other similar  software to pre-program tweets to be delivered for you the next morning or whenever you want from your desktop, smart phone, or tablet.  Simply plan ahead by a day, plug in the times, and you are set.
There is a big difference between personal Twitter and your business Twitter site.  You need to be very careful not to mix personal comments or thoughts about subjects on your business account.  People very quickly form an image or opinion of you and your business. Keep your tweets to your product or service and relate to that.  It is ok to tweet an article that is revelant to your business and it ok to reply to your followers if they have questions
or comments.  do not become obseesed with Social Media to the point you are not doing your other tasks.  I plan my tweets to hit around 8:00 EST. and then call it a day. I will look at my board and see if I need to reply to anyone. Another "housecleaning" item is to verify your followers. Yes, there are "spam" followers on Twitter who have no goal in following you other than to self promote their 1-900 service, or visit their "website".   You need to quickly uncheck them and block them.  This can create problems for other followers who may pre-judge you even though you didn't ask for that follower in the first place.  Hope this has been of some help for you. Chirp (tweet)  away and have fun!