FDMC DIGITAL MEDIA LLC
  • Welcome To FDMC Digiial Media
  • About Us
  • What Others Are Saying!
  • VIdeo Production Services
  • Roy's Blog
  • Newsletter Of The Month
    • Press Releases About FDMC
    • Have Questions-Want Our Newsletter?
  • Get My Free Whitepaper!
    • FDMC Payment Page

Tips For Using Digital Media For Your Business

1/5/2019

0 Comments

 
Using Digital Media For Your Business
When we meet with our clients, one of the first questions they ask is how to get the most out of their ad buys. What images should I use? How much copy should I include? What's the most effective call-to-action? How many times can I show the same ad to an audience before we lose our impact? While we do our best to consult with our clients, many times, there is no magic answer but the following tips is what we know are tried and true basics.

USE GOOD IMAGES

Determining what "type" of image drives strong performance is nearly impossible. However, it is clear that the presence of an image - any image - is a good thing. SmartBrief has two standard text units – one that features a 180x150 ad image (rectangle text ad) and one that does not (outline ad). When comparing performance between the two ad formats, we found that versions featuring an image performed nearly 50% better than those that did not. 300 px should always be used if possible.
Our Take Always use an image! Grab the reader’s attention by utilizing bright colors and people’s faces.

  MAKE IT COUNT

We found a significant relationship between ad copy length and click through rate (CTR). As the ad copy length increased, generally, so did the CTR. SmartBrief specs recommend 40 characters for the headline and 250 characters for the copy. However, the average SmartBrief ad has only 35.2 characters in the headline and 232.7 characters in the copy.
Our Take  While most advertisers fall short of the recommended character counts, we suggest making the most of the space available to you. Share with the reader as much valuable information as the space allows.

 USE FRESH CONTENT ON A CONSISTENT BASIS

Content can often go stale if not refreshed frequently. For sponsorship placements, we found that creative fatigue can set in quickly. For each successive run of the same creative to the same audience, performance can drop 10 to 20%.
Our Take  Start with rotating 2 to 3 creative versions in your campaign. Be sure to replace the low performers with something new after a few runs. 
​
-Roy

Tags: #digital media, #media #social media, #marketing, #advertising, #small business
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Like It? Pin It!
    Picture
    More blogs can be found on my WordPress Site
    View my profile on LinkedIn

    Catagories

    All
    Advertising
    Advertising Social Media
    Baby Boomers.
    Blogging
    Branding
    Business Development
    Business Devleopment
    Business Investments
    Business Marketing
    Business Marketing
    Business Meetings
    Business Websites
    Content Marketing
    Creating Facebook Fan Pages
    Customer Relationships
    Customer Resource Management
    Digital Media
    Email
    Email Marketing Campains
    Facebook
    Facebook For Business
    Facebook Landing Pages-updated
    Fan Pages
    Google +
    How To Make A Landing Page
    How To Market Against Larger Competition
    Instagram
    Internet Marketing
    Klout
    Landing Pages
    LinkedIn
    Making A Fan Page On Facebook-the Basics
    Markeiting
    Marketing
    Merchandising
    Mobile Apps
    Mobility
    Mobility Marketing
    Networking
    News
    Pinterest
    Public Relations
    Reaching Clients Through Their Smartphones
    Sales
    Small Business
    Smartphones
    Smbs
    Snapchat
    Social Media
    Social Media And Email
    Social Media;Marketing
    Social Media;Marketing
    Social Media Termanology
    Social Media Video
    Soical Media Trends
    Surface Tablet
    Tablets
    Target Marketing
    Technology
    Television
    Tumblr
    Tweeting For Business
    Twitter
    Videos
    Vine
    Windows 8
    You Tube

    RSS Feed

"Our images of the future guide and inform our current behaviors. 
Organizations (and individuals) change in the direction of their images of the future."

Courtesy of Clarity Works
  • Welcome To FDMC Digiial Media
  • About Us
  • What Others Are Saying!
  • VIdeo Production Services
  • Roy's Blog
  • Newsletter Of The Month
    • Press Releases About FDMC
    • Have Questions-Want Our Newsletter?
  • Get My Free Whitepaper!
    • FDMC Payment Page