I was reading an article the other day on mobile users of social platforms. It is very obvious and no secret that of all social media on line users, cell phone or smart phone users are the largest social media network users. One in three people—2.48 billion—worldwide used a social network in 2017.
Because of increasingly affordable smartphone models and government investments in mobile broadband coverage, future growth will primarily come from widening and improving internet access in developing markets. Mobile phones are the primary device used by new internet users to go online and to access social media. Last year, 74.7% of mobile phone internet users worldwide used their device to access social media. Overall social media use is primarily a mobile activity, and 82.5% of social network users worldwide used a mobile device for access at least once a month. Here is a cool fact as well. Nearly 594 million people worldwide used Instagram regularly in 2017, representing about a quarter (24.0%) of total social network users.
Penetration among social network users and the population as a whole was highest in North America and Western Europe. The ol granddaddy of em all, Facebook is by far the top social network in the world. More than 1.54 billion people, or 62.2% of social network users, went on Facebook at least once a month in 2017. The above figures came from eMarketer from a recent study they did.
As a side-note, we are happy to be in our new location in Tennessee outside of Nashville in the Upper Cumberland area! We look forward to doing business with the wonderful people of Tennessee.