Social media marketing has become a challenging “game” for Businesses, both large and small. Getting your brand out there in the cyber world is getting tough. Despite social being more relevant than ever, organic reach isn’t just dropping, it’s plummeting. That makes things difficult for brands that are prioritizing native content over paid ads to reach their audience. In spite of the fact that social platforms are making it difficult to reach your target audience organically, people are still inundated with an overwhelming amount of branded content. There’s a lot of noise out there. The only way to take advantage of the reach you do have is to create social media content that really makes an impact. Here are four tips I found that are useful to make your content resonate on social.
1. Be ready to respond to breaking news quickly
This is where being on top of things that are relevant to your audience can really help. If you’re the first to share breaking new, or to leverage a trending hashtag, you’re going to get the attention and engagement that latecomers are not. To do this, subscribe to relevant news feeds. Set your Google Alerts for topics that are relevant to your audience, and be otherwise actively on the lookout for news and events that are of concern.
2. Initiate a conversation
Try to think of your social platform as a conference table sharing ideas and not as a podium where you are the one throwing out topics. A poll is a great tool for seeding a conversation. Not only will people answer the question you’ve posed, they’ll also engage with you and one another over the topic you’ve chosen. Your job is to find a topic that really sparks interest, then be an active participant in that conversation.
3. Add more emotion to your posts
Emotional content gets a reaction. It earns shares and comments. Think about it. What is more likely to make you share something than a post that makes you laugh out loud, that brings tears to your eyes, or that motivates you to take action. When you only have a couple seconds of the viewers’ attention, this connection can make all the difference. Not only is emotional content compelling to a viewer - it’s also extremely sharable. Before you can expect loyalty, you have to tap into what is important for your audience and establish an emotional bond.”
To use emotion in your social posts you can:
· Engage in storytelling.
· Share your human side.
· Use the right visuals, text and music to paint an emotional picture.
· Encourage your audience to share their stories as well.
· Use Live Video
Using live video will increase your organic reach. No question about it. It’s one area that doesn’t seem to be nearly as impacted by the downturn of unpaid social reach. Live video draws people in. It makes them feel as if they are a part of something important, and it encourages them to participate.
Use live video at events, to share behind the scenes content, or simply to give live updates on topics that you think will interest your audience. Remember that great hosting is really important. Recruit someone who is outgoing and has a great camera presence.
Your social media posts are probably reaching fewer people than ever. The only way to combat this is to ensure that your reach goes as deep as possible. Accomplish this goal by using these tips to create content that makes an impact.
#Tags: #socialmedia, #marketing, #content, #engagement, #socialplatforms, #advertising, #businessmarketing
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