Social Cam. Good for Business?

We just had Pinterest and it has caught on well as a social media tool for business.  Now we have Social Cam.  Many of us have "played" around with this on our personal Facebook  pages and Twitter but then it hit me.  How could this app, if at all, be applied for business usage?  While it is still kind of new and being used mostly by young people, I do see some possible benefits  for business applications. 

First if you are not familiar with Social Cam, it is an app that can be intigrated to Facebook and you sign up for it on the web.   You basically watch short unedited videos of people and events.  Some are silly, some are interesting, some are touching, but most are just kids doing anything and everything and uploading it so their freinds can see where they are in pretty much "real- time".   Ironically as of this writing, you only can use Social Cam through your smart phone's camera to shoot videos and upload them from there.  They are working to allow desktop publishing of videos or using your web cam that is on your home desktop but as of today, that is not happening.  Perhaps that is the whole novelty of Social Cam and to do that would just make it another YouTube sort of experience. 

Now for the business aspect.  Look at this scenario.  Suppose your business is having a huge sale. You pay for live radio remotes or television commercials.  You have your smart phone with you and would it not be cool to shoot some quick real-time video of your sale?  Why not shoot some crowd action or interview a customer you know personally and get their excitement and upload it to your Twitter or FB  fan page site?  Wow, you just reached out to your masses!   I see other postive uses of Social Cam for businesses as well.  Applicants sending short introduction of themselves, maybe answering a question you submitted , new product line introduction, but I digress.  Let me know your thoughts. Will Social Cam be a novelty or will it  grow into a huge new social media tool?