There has been some confusion in the business world that social media and
social business are one in the same. While there is a connection, both are separate topics of discussion. One might say that you can call social business, social strategies. Social business encompasses your way of implementing your strategy. It involves your content, your social media policy, how you will interact with your staff and your customers. Social business is also internal within your company whereas social media is connecting to the outside of your business and the tools you use. If your company uses internal tools such as Yammer or Jive for staff and internal blogging, while it can be a social media tool, you use it for social business. Now the light bulb is going off, right? Another example; has your company put a social media policy in place? Have you set up perimeters on which employees has usage of items like Facebook, Twitter, or blog postings or who responds to customer posts? You see, this too is social business as it deals with internal company procedures. Firewall and security protection and how that is deployed is also part of social business. One other little "tidbit" is your website. Your website is social business as it represents your company. If you are in on-line retail you may be using your web as e-commerce. Now you may have social media links on it and here, it becomes part of your social business. Social Media are the platforms you use to reach outside your corporate walls. ( Facebook, Twitter, Linkedin, YouTube) Your branding is now out there. You have reached your masses. I have spoken in-depth on social media so I am not going to go into any great length of detail here. If you want to know more, I encourage you to read some of my earlier postings. Social Business is extremely important and it requires teamwork and having a plan of action to go with it. I encourage your business, bet it large or small to have a plan, a policy, and a chain of authority in deploying it. This will prevent problems down the road. Protect your brand, protect your network (have filtering or firewall protection in place), and prevent misrepresentation of your product or service by assigning just one or two people doing your marketing or social media and responding to posts or questions. believe it or not, if you are a very small company or just a single one man show, don't try to do it all. The owner does not have to be the voice. Consider having your family member or outsource your social business strategy if you do not have the staff. You concentrate on growing your business. As Jeremiah Owyang , the popular social media strategist once stated, "Fans and followers, are not business, what you do with them is." Comments are closed.
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