Snapchat. What 20 to 30 employees have done with 240 Million Users And Counting In 2015!

Many of you may have never heard of Snapchat, but trust me, you will.  The hottest mobile app and social media trend is gaining users by the minute.  Recently this "fave" chat program raised 500 million dollars to meet it's demand of users.  Get this.  The company reported that it was moving 700 million pixs per day with 500 Snapchat stories.  Oh, the stories.  This is Snapchat's version of on line Television.  Fans of Snapchat are into "Our Stories" video segments.

What makes Snapchat unique is it is a mobile app only.  While You Tube, Facebook, Twitter, and the rest have both desktop versions of its platform as well as mobile, Snapchat is mobile only.  What is unique is Snapchat's growth is an oddity within the social media platform. It has taken off quicker, more solid with performance numbers that shock most investors and social media watch dogs. Their data backs it up as well. Looking at numbers when Facebook or Twitter first launched within this same time frame, Snapchat is killing all expectations.   Example.  When Facebook first went onto the social media platform, it's numbers were around 341 million with both mobile and desktop applications.  Snapchat with those same numbers and less than 2 years old, has one platform in mobility and doing the same if not more activity.

So What exactly is Snapchat? 

Snapchat is a photo messaging app where individuals send pictures to each other that can only last up to 10 seconds. After that, the picture disappears. Sure, users can screenshot the picture they were sent, but when this happens the sender gets a notification.  Set aside from other social media platforms though, every picture sent here is private. In other words, only the receiver can see the image. There is also the option to chat with one another here.

Besides taking pictures, users can record videos and add drawings and text. These creations can then be sent to a centralized, controlled group of users. The sent messages are known as snaps. Since Snapchat is unique compared to its sister social media platforms, it is extremely popular.   I encourage you download snapchat if anything, to give it a test run and kick its tires.  Let me know what you think and drop me a note at roy@floridadudemarketingconcepts.com