Small Business Websites Need To Shine To Compete With The Big Boys! Is Your Site Ready For That Big Challange?
Consumers know what they want, and when it comes to visiting a small business’ website, they expect the same experience they would get from a larger chain.
If website visitors don’t get that experience—whether because the site doesn’t provide simple information like an address or business hours, or because it has a poor mobile experience—then they are left with a bad impression.
March 2017 research from Vistaprint Digital found that roughly half of US internet users surveyed said they would most likely be left with a bad impression if a small-business website had outdated contact information.
And almost as many respondents said they would have a bad impression of a site that provided no address, directions or business hours.
A poor mobile user interface, difficult fonts and an unprofessional design were other factors cited by respondents.
Surprisingly, some small-business websites are still not mobile.
A separate survey from Yodle, conducted by Research Now, found that four in 10 US small businesses don’t have a mobile-optimized site.
Ultimately, a bad impression—like that from a poor mobile site—can affect whether or not consumers make a purchase.
In fact, nearly 60% of respondents surveyed by Vistaprint said they would be less likely to purchase something from a small business based on a bad impression of its website.
If you are a small business and need help with your website, feel free to reach out to us!
FDMC Social and Digital Media LLC