Late last month, Instagram quietly updated its structure to include direct scheduling of videos. Yea, about time! No more trying to plan things out and download via your smartphone or off a third-party app.
Like direct photo scheduling, the video scheduling API is only available to Instagram Marketing Partners via the Content Publishing API beta program. Most major social media management apps (Buffer, Hootsuite, Social Report, etc) are a part of this program, so you can expect your social media management app of choice to support the feature soon.
Additionally, like Instagram photo scheduling, only Instagram Business Profiles have access to direct video scheduling via social media apps. The process of moving to a Business Profile is easy though, and simply requires you to link a Facebook Page to your Instagram profile which we at FDMC Digital Media have done.
There are some pretty hefty guidelines we found from Instagram so here they are.
Most of these limitations will be automatically implemented by the social media scheduling apps that choose to support direct video scheduling. Additionally, the time limit and file size are the same as the standard Instagram video upload limit.
While it’s safe to say that other major social media management tools will introduce the feature soon (the feature is currently “in progress” on Buffer’s Trello board), none of them have announced formal release dates. Until then, their users will have to continue using the smartphone workaround.
This is huge news for social media managers and agencies
It’s safe to say that direct Instagram video scheduling will change the game for social media agencies and in-house marketing teams. Having to manually schedule videos to Instagram makes it near impossible to schedule videos at odd-hours or on weekends, but automation will soon change that.
Now all Instagram needs to do is open multi-image posting via its API, and social media managers will never need to touch the Instagram mobile app again (for posting, at least). Only time will tell.
Tags: #instagram, #videos, #social media, #marketing #advertising, #digital media