During the COVID -19 pandemic, some SMBs focus is shifting to remote work. For many small businesses that means learning a new norm including live streaming from home. Small Business owners who are not used to using this media may find themselves at a loss as to what and how to do proceed with live steaming from home to keep their business afloat yet keep their employees safe and the customer flow going. Here are some great tips we found.
Look Good Live Streaming
Start by highlighting some advantages to consider given the pandemic.In the time of social distancing, video conferencing can help you have more open and engaging conversations with customers than simple emails do. For brainstorming with your team, video conferencing can also help you connect and communicate in ways emails don’t allow for, because they are fluid and live.
Choose a Tool
If you’re brand-new to video conferencing, selecting the right tool is the first step. You should pick one that’s popular. Try and use one that other people already have, like Skype, Google Hangouts, Zoom, etc. And remember to skip free trial versions, as they can limit call time.
Position Your Camera
Your camera needs to be at eye level. It shouldn’t be above or below you. Lie with big television studios, the trick is you should put your monitor or laptop on some books if you need to so it is in fact eye level so it appears you are looking right into the camera and at your audience. Look at the camera and not the screen. That way it looks like you’re making eye contact. You’ll also need to remember there’s some differences from other technical aspects of meetings. Remember, A live stream is not the same as a conference call. It’s a live video of you doing something. Looking good on camera in a business-related. Live stream can help your customers feel comfortable working with you.
Practice A ‘Script’
With the live stream you need to keep it going and professional. To avoid long pauses, practice your key points ahead of time. And have a simple checklist off camera that you use to organize your thoughts as you deliver the live stream.”
Choose the Right Locale
It’s better to live stream from your computer and not your smart phone. This type of videoconferencing looks more professional from a quiet place. Picking the right location in your home means a place away from pets, the kids and other distractions. You might want to fashion a home office location if you haven’t already.
Play to Your Base
Like any media, the best tip for getting started is, ‘know your audience. As a small business owner, you know your audience. You know if they prefer professional or funky. You know if they’re stay-at-home parents, or on-the-go people. Cater your video content and video conferences to your audience and be willing to test different tactics until you find what works for you.
Finally, small businesses need to remember the differences between a live stream for national television and one for your client base. A national news appearance is all about understanding different factors like the short amount of time you have.
A ‘live stream’ for your business might go on for two hours while you assemble a car engine. A news segment might be over in one minute. They’re very different animals.
I hope these tips help you get off on the right foot with live streaming. Especially if it is something new to your business and marketing scheme.
Tags: #videostreaming, #videoconferencing, #workingfromhom, #video