It is no secret that mobility is fast becoming the standard for social media. Tablets and smart phones are in the consumer's hands and the desktop is taking the back seat. Where we eat, where we are going to travel, where we are going to shop, where are we staying on that next business trip, all decided from the couch or arm-chair. Businesses need to know the methodology of mobility and how the consumer are responding to those wonderful apps and tools in their hands. Some are for business and others are for their personal needs.
I have found however, that many business have been very proactive in predicting this new generation of mobility toward social media. Customer interaction via surveys, on-line communities, tapping their customer's preference levels for contacts and so on. Many have developed interactive apps for easier navigation of their products and services designed specifically for smart phones or tablets.
So what does this all mean? Two words. "Customer Satisfaction" Happy clients or customers means increase profitability. The easier it is for customers to deal with you, the easier it means they will come back. Business value and your ability to connect to the mobile market especially in this next year may determine your bottom line. Large corporations are investing millions into revamping their social strategy to include mobility and making sure their marketing is either including or even better, leading with mobility. So where does your company stand? Think about how you are reaching the mobile marketplace. Is your website mobile friendly? Does your company have an app for downloading? Do you even have a social media plan? Make sure your new year's resolution include social media and mobility!