MAKING YOUR MARKETING MORE MILLENIAL

Ah, those young people and some of those "out of touch" small business.  Why isn't your marketing strategy not working?  Well as they would say, "Well Duh!!" Milennials  are social and everything they do is digital.  They are connected digitally with their friends, family, and their shopping habits.  Are you marketing your brand digitally?  Are you advertising digitally?  Are you using social media to get your name out there?  Did you know 57% of milennials tell their friends about their purchases via digital connections?  (text, Facebook, ect.)  44% show a picture of their purchases via their cell phones. ( Mooslyania Digital Survey)  So if you are sitting on your duff marketing via the "Old Skool" frame of the Sunday Newspaper and a coupon here and there now you know why those "youngsters" are not seeing your digital store front. 


Millennials  expect your business to be up front and personable with them.  They want to see your business on their cell phones, their social media platforms and they want to interact with you.  They want to ask questions from the comfort of their home, the café, at the bar they like to hang out before even stepping foot into your establishment.  Times have changed.  One other point that Mooslyania brought out that is not too "Old Skool" yet is emails.  Millennials still like to get emails from stores  they buy from.  40% of them as a matter of fact.  While some say even emails are dying on the vine, this proves otherwise.  The average person looks at their cell phone 150 times a day.  Social Media is alive and well as are emails.  Welcome to the real world.