Is your marketing plan implemented correctly? Have you busted your hind end on what you thought was a great effort only to come up short on your ROI? Maybe you just need to take a deep breath and look at a few key points and ask yourself some questions about what did and did not work. Here a few pointers I have come across in my experience with marketing plans and perhaps they can work for you as well. They are very basic but when you execute your plan of action , think about these points first and 9 out of 10 times you should see a better effort.
1. Content. How effective is your content in your marketing campaign. Are you clear and concise and do you have a call to action for your customer?
2. Is your content relevant to what you are trying to convey to your customers? Are you trying to build relationships with your customers through networking with them? What techniques are you using to build those relationships in social media? Are you using the latest technology to launch that content? Digital Media, mobile platforms such as Vine, Instagram or Snapchat are hot right now.
3. Who is your customer? Do you know your verticals and channels to sell to? I mean do you really know your market? You might be surprised how many SMB's don't know their client mx. Age, gender, who is buying what, where they live, etc.. All of this is important before you execute and start spending on a good marketing campaign.
4. What is your competition doing? Always know and follow your competitor's marketing campaign. You may not have their budget but you can sure follow them like everyone else and see what is working for them. What works for them since they are your competition. will probably work for you.
Follow some of these basic steps before you launch and you should be pleasantly surprised that those hard earned dollars spent on your marketing plan will get you a more solid ROI. Good luck!