I kind of talked about this before, but it is true with technology changes and the way we engage ourselves for information. Especially with smart phones everywhere. When it comes to digital video, size doesn’t matter, but length does. In this case, shorter videos capture more of our attention and people are more likely to engage. Longer videos are now a thing of the past. Seventy-five percent of all videos published are under two minutes in length, ac That’s compared to 56% just last year. (recent report done by the company, Vidyard This same article also states that more and more small companies will be using video to get their message across to their customers, potential customers, and ongoing marketing with their brands.
The changes toward shorter videos on line can be seen in several market trends. Changing expectations from today’s audiences, which prefer shorter, more engaging content; the growing use of video on campaign landing pages and within email marketing campaigns; and the growing use of analytics.
Advanced analytics as well as viewer engagement data to measure performance is another main reason for the upswing in digital videos. Marketers who use these tools are twice as likely to report that returns on their video investments are improving. Although Vidyard does the same kind of business we here at FDMC do, they deal on a more national scale and I do enjoy their information. Even in our area of production, we are finding that the use of non-traditional distribution channels is on the rise, as well.
Videos such as product videos, demos, and explainers are the most common videos produced, with websites and social media serving as the most common distribution channels. But the number of businesses using video on other channels has also increased. For example, SMBs now use video on landing pages,
As the web grows and our way of using it changes, so will our attention span. Our need to put information in our head becomes a stress ball. We are busy and our eyes scan quickly. Digital Video is the key but you need to get all your information out there quickly. You have to do it in under 2 minutes. Can you? Sure you can with the help of a good digital video expert.
Tags: #videos, #branding, #marketing, #social media, #advertising #digital videos