LinkedIn sometimes takes awhile to move or catch up with it's rivals. In 2018, the social network for professionals finally got around to launching their version of Snapchat Stories while in February of this year it launched a live video platform. (in beta and by invitation only.)
Now LinkedIn has added some more reactions alongside its “like” button, giving you more ways to express how you feel about posts that turn up in your feed.
The new buttons include symbols for celebrate, love, insightful, and curious. LinkedIn displayed all this news on a Tweet last week. LinkedIn used Twitter for the unveil. Kind of weird but whatever works, right?
Each of the reactions pretty much does what they say on the icons but in a LinkedIn blog post as a follow-up, Cissy Chen gave a overview in an effort to avoid any confusion.
“You can use celebrate to praise an accomplishment or milestone like landing a new job or speaking at an event, or love to express deep resonance and support, like a conversation about work/life balance or the impact of mentorship,” Chen wrote. “Insightful can help you recognize a great point or interesting idea, while curious lets you show your desire to learn more or react to a thought-provoking topic.”
And it sounds like the LinkedIn team did some good research for their final selection of their chosen reactions. It searched for the most popular one- or two-word comments used on LinkedIn posts, and also conducted “global research” with LinkedIn members to ensure the symbols were useful and universally understood. The new Reactions are beginning to roll out now and will be available globally in the coming months for the LinkedIn mobile app and on the web.
LinkedIn is attempting to capture more of its Millennial and even younger users as the platform becomes more of a community of young professionals than a hiring site that it was when it first started back in 2003. It still is just that but LinkedIn has matured way past that stage now as a very competitive Social Media Platform that it’s new owner, Microsoft can take advantage of.
Tags: #linkedin, #reactions, #socialmedia, #contentwriting, #reactions