If you are using social media to promote your business and yet your business is still unproductive, failing, or customers still are bailing by the droves, don't blame social media, blame yourself. Sound harsh? Facts are facts. Here are some reasons I have found through my own visits with fellow business owners, research, and on hand experience why social media is good as only the people behind it executing the content.
1. Value Are you providing good valuable content
that has interest to your followers? Do you create content that allows interaction or are you only thinking of yourself of what you like? Create content that will make them want to come back for more or click on other links that leads to what you do or products you sell.
2. Analytics Do you take time to measure what you post and see if it is effective? If what you do is not monitored or measured why are you wasting your time with that content? Take time to invest in a measuring system such as Google or a similar program and see what is working for you.
3. Who is posting for you While having a young person or an employee post content for you is cost-effective, do
you monitor what they post? What they may think is "cool" or informative may not be what you or your customers want. Do they have your business model at heart? Watch what they do, hire a professional or do it yourself. The newbie might be excited and think they know it all but they
may wind up posting who they got trashed with last night or dated accidentally on your professional platforms and you, my friend, will have mess. Make sure they know what they are doing.
4. Sell yourself and the business on Social Media.
It's OK to suggestive sell and promote your business (not you) on your platforms. Offer a special, talk about a product that you offer. Don't be a blow-hard, don't be egotistical that you know it all but offer to your customers, your service and your expertise in a professional manner.
Using social media can be a fun and rewarding experience to gain trust, customers, and friends when done in the right methodology. Have a plan and execute it properly.
Good luck and now go make some money!