So how many of you with businesses are using Instagram to promote your products or services or just send out "feel good" messages? If you are NOT using Instagram by now, you really should. In fact, more than 60 percent of people said they use Instagram to find things that they want to purchase or obtain in real life. One thing that you can do to promote your pro Instagram place in marketing is start by making your business exactly that. Pro-Instagram!
In some cases, you can do this without even creating a single post. If you’re able to create an experience that your customers want to share on their own Instagram accounts, they can do much of the work for you. By setting up pro-Instagram places and creating products that people would love to post on their feeds, your customers can help your brand gain more buzz on Instagram.
How to Make Your Small Business Pro-Instagram
Here are some of the specific strategies I have found that you can use to create a pro-Instagram business.
Set Up Instagram Walls
Every great Instagram photo needs a good backdrop. If you have a unique mural or interesting color on any of your interior or exterior walls, customers will be tempted to take photos in front of it. They might simply take a photo of their group and post it with their location, or showcase your product in front of a visually pleasing backdrop.
Integrate Unique Decor
Aside from your walls, people also want to include photos of decor items that are unique or interesting in some way. You can put up a neon sign, include a statement light fixture, or have an interesting patterned floor installed. All of the decor elements you choose should fit with your overall brand image and should catch people’s eye right when they walk through the door.
Keep Everything Neat and Tidy
However, one thing customers don’t want to capture for their Instagram feeds is clutter. You might be tempted to try and fit as many decor elements into your store or restaurant as possible. But a ton of different items in one space can look messy when included in one photo frame. Try to keep things fairly minimal and neat so your unique decor can really stand out and look great in photos.
Improve Your Lighting
Even the coolest decor won’t show up well in photos if your lighting is poor. You need to have high quality light fixtures that create an even look throughout your interior. It also helps to have plenty of natural light during the day. So, try to keep shades open and consider even adding some skylights or extra windows if your space is especially dark.
Mirrors allow customers to easily take photos of themselves and their groups with your space featured prominently. If you’re a clothing retailer, customers might even use mirrors to show off items they’re trying on. But even in restaurants or cafes, including mirrors in the entryway or bathroom could offer customers some prime selfie opportunities. (Don't get kinky on me now)
Pay Attention to Presentation
Your actual products can also be the subject of your customers’ Instagram posts. But they need to be visually appealing in some way. People would rather post a photo of some interesting latte art than they would of a plain old cup of coffee. For food and drink items, simply put a little extra care into the plating and visual accents. For other products, some well-designed packaging can go a long way.
Host Special Events
People love sharing their fun experiences on Instagram. So, if you host some special events, it could bring more people to your business and also encourage them to share in their Instagram posts and stories. Some interesting event signage and decor can also go a long way. If you want to take it a step further, you might even encourage people to wear costumes or dress up so they’ll want to take photos of themselves.
Set Up a Photo Booth
If you really want people to take photos at your business, make it really easy for them by setting up a designated area for them to do just that. Set up a cool backdrop and include some props or signs that people can use to spice up their photos. You might even include some subtle branding elements in your props.
Repost Customer Photos
Customers appreciate interaction on Instagram. So, if you do have your own Instagram account, show them how much you appreciate when they post photos taken at your business by reposting them. Always offer credit and say thank you or share a fun sentiment. Then your other followers may be more likely to think about posting their own images the next time they visit.
Create Contests or Incentives
You might even consider rewarding customers who post photos from your business in some way. Offer a discount code to customers who share product photos or host a giveaway asking people to share photos from your location, tagging your business, within a specific time period. I hope these ideas help get you and your business Instagram Ready.
Tags: #instagram, #socialmedia, #marketing, #business, #images