So, Instagram has now deployed its new app IGTV. This is a new way for influencers, celebrities, and anyone with an Instagram account to publish videos for their followers.
IGTV is specifically built for high-quality vertical video longer than 60 seconds. IGTV works as either a standalone iOS or Android app, or as an experience built directly into the main Instagram app.
The app is available now on the App Store and Google Play store, and if you've updated Instagram in the last 24 hours, you've likely noticed the new IGTV button within the app.
Because IGTV and Instagram work closely together, you don't have to create a separate IGTV login. As long as you're logged into the main Instagram app, all you have to do is hit "Continue."
This is the first thing you'll see once you're logged into IGTV. The app automatically pulls videos it thinks you'll like under the "For You" tab.
The video in the background will auto play, but don't worry — the sound defaults to "off."
When you want to peruse the available videos, just scroll through the tiles along the bottom. Under the "Following" tab, you'll be able to watch videos from creators you already follow on the main Instagram app. Under "Popular," you'll see trending videos from people you don't follow.
The "Popular" tab is similar to the "Explore" tab on Instagram and is Instagram's way of helping you discover new people to follow.
When find a video you'd like to watch, just tap on the screen to remove the tiles and make your video full screen.
IGTV videos are built for vertical video, not horizontal. Even if you try to flip your phone to landscape view, the video will stay vertical.
Creators have the option to post links and more info along with their videos. To see that, tap on the video title at the top of the screen.
You can also like and comment on people's videos in IGTV. Just tap the heart or comment button at the bottom of the video.
Instagram also added pre-set emoji reactions. You can just tap on an emoji and it will post it to the person's video.
IGTV has a lot of the same sharing capabilities as Instagram. You can get a direct link to a video or send it in a direct message on Instagram.
If you pause in the middle of a video, IGTV will remember where you left off. You can find the video again under the "Continue Watching" tab.
If you're ready to start your own channel, just click on your profile picture wherever you see it appear. That will take you to your own landing page.
If you click the "+" button, you'll be able to start uploading videos to IGTV... maybe. More on that little feature later.
You can't record video inside the IGTV app — not yet, anyway. For now, when you go to add a video, it will pull it from your own camera roll.
But in Instagram's own IGTV videos, text and images are overlaid on the video, and it looks pretty similar to Instagram Stories. This may be a hint that shooting and editing capabilities will be available in IGTV down the line.
And for anyone who doesn't want to use the standalone IGTV app, the service lives inside the main Instagram app, too. Look for a small TV next to the direct messages button in the upper right corner. IGTV is now available to download for IOS and Android devices, or through an update to the main Instagram app.
Now for my last comment. I have tried this new app and I personally do not like it very well. Yes, I am using it but it took forever to figure out how to load videos onto it. It takes some doing when you are working with vertical only format which I think is going to be a killer for this app. People prefer landscape. If you are doing videos in post first, you have to reformat to keep your images in line to 864 1080 to meet the aspect ratio. Having said that, play around with it and make your own conclusions.
Tags: #social media #Instagram #IGTV #video #Apps #Mobility