If you have not already heard, Google recently launched a new website that will suggest its products that seem like the best fit for a specific business.
The Google for Small Business portal will give your business a quick overview and see how well it can effectively perform to market whatever it is your business is attempting to do. It gives everyone a place to start with Google products.
On this new site, you simply enter your company name and website (assuming you have one), then answer a few questions about your business and your goals. Google will then create a customized, prioritized list of actions, which may involve launching ad campaigns, or building up your online presence, or installing Google Analytics.
Some of these things are pretty cool particularly for small businesses that are “just getting started,” as well as more established business that are starting to develop a digital strategy. You can even create your own free Google website.
While Google for Small Business can recommend a wide range of products, there are two “hero tools” that are part of the lineup — Google my Business, which allows business owners to create their own profiles and websites, and is “a complete free product from start to finish,” as well as Smart Campaigns, which Google had out last year to automate the ad-buying process for small businesses. While obviously the site is free to use, Google does pitch their paid services such as ad sense but you are under no pressure to purchase this or any other of its paid services. It will even check your mobile version of your website for load speed. Check it out!
Tags: #smallbusiness, #marketing, #google, #smbs