With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.
However, the sheer size of the audience (a third of all web users) means that the rewards are there. As a certified Partner, allow me to offer some tips to help you get the most of your YouTube videos.
Invisible ranking signals
A distinct YouTube channel can help give brands (or anyone) a longer term and more effective YouTube presence. There are some useful tips on this from YouTube.