Getting Your Marketing Moving In 2014

A little under the weather this week so going to keep this blog short.  I have spoken before about most business owners try to a one man show when it comes to their marketing or social media.  A recent study showed over 75% of small business owners were not well versed on how to apply or manage digital marketing or content.  Too many were trying to do it all.  Facebook, LinkedIn, Twitter, blogging and still run a business. While it may be a control issue or you just don't trust anyone else with talking about your brand, here are 3 tips to help you manage your digital marketing if you are the only go-to guy or gal.

1.  Make sure you block your time. Do not procrastinate. Not a good idea. Start your project and do a little at a time and as you get into it, your desire to engage in the project will grow.  Set a daily task goal of what you want to accomplish.

2. Surf the web for Content help.  There is a lot of support and information you can tap about your products or services you offer.  Other business owners with similar marketing ideas will post blogs or forums about concepts and you can use those to help you. Also local groups offer ideas and tools which you use to boost your marketing efforts.


3.  Automate.  I have talked about this before and there are various automation tools out there to allow you to pre-program your digital media efforts.  Tools such as Hoot Suite, email auto responders such as Mail Chimp, and others can help make your digital campaign marketing so much simpler.  Give these tips a try and best of luck!