Getting Your Brand Out With Social Media & On-Line Services

You may be already using the main 3 for social media (Facebook, Linkedin and Twitter, but there are other resources out there that you may be missing.  Social Media is more than creating a site and then sitting back and watching. You have to interact, respond to posts, and keep your content fresh. Having platforms means maintaining them .  Besides the above mentioned platforms, I would like to share with you, some others that you may have overlooked that will help with your branding and marketing efforts.


Google +-  Google Plus is popular for business social media.  While the growth of Goggle + has leveled in the past few months, it is still a popular social media platform for having your circle of friends or business associates.  Google+ is also great for video conferencing. You may have a Google + page set aside for you as well you don't even know it. Google your business and see. If it comes up, simply claim it set up your admin rights for it. If you need to create your site, make it business friendly and also attractive for people searching for you so they will stop and visit. Don't forget all your local important details about location, phone, address, ect.   You can also use Google Alerts, another service, to monitor what people are saying about your business such as service or product reviews you are offering.


Besides Google +, there are some other on-line services (not necessarily social media) that can help with your branding and business.  Yahoo, Bing, and some others offering free business listings.  As to their effectiveness, there have been mixed reactions as to the search clicks they generate.   If you really want to seriously track who visit your web page or your listings, you can purchase SEO tracking software such as Spyglass.   My last suggestion and again, how effective they are has led to mixed reviews is YP. (yellow pages digital)  With hard copies phone books almost a thing of the past, Yellow Pages is now on-line and as a business. you should  list with them.  Google or Bing search is probably the two most popular search engines but using YP brings right to the business and their information.

In summary, only you know your business and how it's brand needs to stand out to your customers. Make maximum use of what is out there in social media and search platforms.  Keep content fresh and updated and pay attention to posts and reviews about your business. It can only help you get better and increase your profit!