We all want leads for our business. Who Doesn't? Getting those leads however can be painstaking. Using the information from your social media platforms is key to getting leads. Some keys to building a good base profile. Here are some tips to have that good base to get people to interact with you and thus you can start to pull good leads.
Brand. Make sure you have a good brand for your business. Keep your branding image the same for all of your social media outlets including your website.
Posting Schedule. Keep your posting of content consistent as your audience expects to see it at a certain time. Don't make them hunt and guess when you will be posting content.
Content. As mentioned above, keep your content in line with your business and do not make it about you. Keep it fresh.
Listen. Your leads come from interaction. Make your content to create feedback and allow that feedback. Create conversation!
Now that you have a source for leads in social media, you need tools to capture and find, engage, and source. There are many out there and yes, most do charge a fee to use them based on what leads you "win" over and create business with. If you create prospects, most will charge you for it. Most are reasonable. Here are a few.
Colabo gets you in front of leads by using key word searching you use and they charge based on the number of leads you find. Another one is Chirpify . It works very similar but is geared to more enterprise business. The good thing about Chirpify is it is mobile friendly as well. If you use Twitter and Linkedin a lot then may I suggest Socedo. Again you use your keywords about your business and through their automated messages you find your leads and you can engage quickly. Socedo also gives you a free trial run. Check them all out and see what works for you. Good luck with getting leads and growing your business!