Using Facebook to promote your brand and your business takes some work, especially in today’s fast pace world of “We want it now!” Keeping engagement up with your audience is even harder if you are a small mom and pop business with no one to post content. Here are some tips I found that hopefully will help you get the best ROI on your Facebook business page. Remember, engagement is only as good as your efforts.
1. Be real with your posts.
If you’re receiving lackluster engagement on your organic posts, consider these guidelines:
• Create shareworthy content using storytelling.
• Switch to square video. It consistently outperforms videos shared in landscape format.
• Remember, it has been proven that over 85% of video today is watched with the sound off, so emphasize your message with text. (think of closed caption being on all the time if that helps)
2. Use of Facebook video advertising- Is It worth it?
Facebook video ads offer a cost-effective approach to marketing your products or services. Placing ad spend against your video marketing efforts can amplify results and help your brand reach new audiences. To do that, though, you’ll need to decide exactly how to place your ad. There are a couple of ways to invest in Facebook video ads: boosting an ad and running a campaign through Facebook Ads Manager. Of the two, Facebook Ads Manager is the more powerful tool. Though the boost button still offers value by elevating your business’s reach, Facebook Ads Manager targets more effectively.
3. Incorporate Facebook Live to drum up conversation.
Facebook Live functions as a medium where small businesses can answer questions in real time, giving audiences the opportunity to see you or your business also in real time. It allows your followers to be in the conversation and making them more likely to engage with content. I personally love it.
• Answer questions. Chances are you already know the sorts of questions your customer base has. Start with a few frequently asked questions, and then open up the floor for viewer queries.
• Share expertise. At my company, we often go live to share expertise with our audience. Try this with your own brand. For instance, if you’re a fitness expert, share a few diet and exercise tips. If you’re advertising a beauty product, give a live tutorial.
• Make an announcement. Use Facebook Live to make an announcement or introduce a product that your customers may have questions about. Make sure to include language that encourages folks to engage with you. Keep it fun!
Hopefully these tips especially the ones using video will help your Facebook business page pick up more traffic and engagement.
FDMC Digital Media