Being in digital media, I am always digging around articles on my line of work. I would be silly not to. I recently came across from very interesting stats on digital media. For businesses considering or even brushing off the fact that they do not need to do any digital media marketing, I think you will find the information I came across a eye-opening for you.
The digital advertising landscape is constantly changing to meet the demands of our fast paced consumers. Sadly they are always in a hurry and to them, less means more. More consumers head to digital channels to research, shop and find product recommendations. Just as importantly, they have very specific attitudes towards how brands decide to engage them while they are online.
To better understand and for you to get a grasp on the online advertising landscape, here’s a look at some interesting stats that I came across. Much is from Lyfe & eMarketer, a good resource for us in the digital media field.
Digital video ad spend continues to climb, according to IAB’s 2019 Video Advertising Spend Report. Marketers report digital budgets have increased 25% year over year. Approximately 86% of marketers are using video content in their campaign outreach efforts.
One trend this year are shorter video ads, or bumper ads, that are compelling and grab a consumer’s attention. YouTube and Google both launched 6-second bumper ads as a way to offer brands a creative way to extend brand reach in a short time frame.
Advertisers are spending big on native advertising. These ads emulate the look and feel of the media format where they appear, gaining greater acceptance and engagement because they are designed to seamlessly integrate into social feeds and websites versus banners or pop-ups.
Some popular formats of native ads include:
Mobile advertising shows no signs of slowing down, In 2018, mobile’s share of the U.S. digital ad market climbed to 63 percent of total digital ad spending. Over 55% of the US population regularly watches video on mobile, and the average smartphone video viewer is estimated to have spent 44 minutes watching videos on their device in 2018. Table users spent 38 minutes. Now in 2019, mobile is predicted to “surpass TV as the medium attracting the most minutes.”
Tags: #socialmedia, #advertising, #marketing, #digitalmedia, #video