Marketing your business, especially if it is a small business can be tough. You don’t have the big box store budgets, you probably have competition down the street and you are limited with resources. So how do you do it? Here are some tips I found that do work and if you have questions, please feel free to reach out to us here at FDMC Digital Media.
Use video as a major part of content strategy
Visuals are everything. There’s a reason YouTube sees more traffic than Facebook. By next year, video content is expected to be at or over 80% of all consumer-based internet traffic. Perhaps see this himself , Mark Zuckerberg with Facebook has said that within five years, his social platform will be mostly video as well.
An online ad campaign, at this point, is synonymous with the integration of some sort of video. And with the accessibility of HD cameras and editing software, there’s no excuse for why your brand shouldn’t be making great video content. If you are not comfortable with video always look to a professional to get your brand out.
Personalizing email marketing campaigns
Only a small amount of business owners have recognized the importance of email marketing. The benefits of email marketing for companies with limited time and money are untold. Unlike other digital marketing products that can cost more, it is neither costly nor time-consuming.
In fact, it’s one of the cheapest campaigns you can launch and requires only a bit of writing ability and a strong list of contacts. You’re able to connect directly with your consumers or clients with a click of a button and collect important marketing metrics, like open and conversion rates. Contrary to popular belief, email is by far, not “dead” or “old skool”. It still works.
One of the most sought-after traits in the millennial generation is authenticity. There’s no better way to create an authentic brand than by leveraging your consumer’s willingness to collaborate with you.
With the incredible power of social media, your customers can communicate your brand for you and foster its growth. Engagement with social followers or those who will share or become a user or your brand can be a gold mine for your business.
Reach out to well-known bloggers, contact podcasters that may be interested in your product or service and encourage a conversation about your company.
Use free analytic tools for business marketing data
While many business decisions are powered by intuition, marketing decisions should be motivated by data. Google Analytics, for example, which gives you advanced metrics about your site, such as bounce rates and the number of unique users visiting your site, is available to you at no cost whatsoever to you. Other free tools such as Keyhole, provide you with the numbers you need to assess your social media marketing campaigns on Twitter and Instagram.
These are just a few examples; there is a cornucopia of free resources waiting to be properly utilized by your marketing team.
Your brand, your voice
Making a brand more personal doesn’t necessarily require data mining or expensive billboard campaigns. It’s as simple as creating a brand voice that sounds natural and in-tune with your target audience; a brand that facilely engages with its consumers on a multitude of platforms and produces spot-on hashtags and curates amazing posts.
Digital marketing is never easy. Especially when you’ve got a small team and lack a six-figure marketing budget. Continue to research and re-fine your marketing strategy to fit your audience and customers. Some campaigns will be great and others will fail but always listen and know what the current trends are.
Tags: #digital media, #branding, #marketing, #small business, #digital marketing #advertising