Many small businesses want to launch something, anything actually to start engaging their customers with their brand. But to do that, you first need a foundation. You need to look at yourself and your business and say "OK, how do I draw people to my brand?" So to influence your market you need a foundation and a plan of action. Here are some key guidelines for you to follow.
Look at all your customers or market share as being a sole individual. Being personal like you known that customer for years will spread the goodwill to all. In a nutshell, marketing like you are one on one instead of selling to the masses keeps your message like you are the "guy next door."
Develop a strategy. Make sure you are reaching who you need to reach. Leverage your product or service to its
Use current market trends. Do not go with "Well this is how my Grandpa used to do it." If you do not adapt to current social media trends, your business will perish. Be flexible to embrace your branding to digital media or the latest social media platform as this is where your customers are heading as well.
Make sure you have a mission statement that shows your customers know and trust you.
Think outside the box. Do not be afraid to try something nobody else is doing. Today's society loves the daring. I am not saying be ridiculous, I am saying be creative.
Be smart in how you strategize and then launch a social campaign that your target market will want to embrace your brand and keep coming back. Make them want to engage with you and your business.