Twitter is a business social media tool. If you do not think that, think again. If you are using it for your business, are you taking full advantage of the capabilities of Twitter? Here are a few tips on using Twitter to engage your customer base and perhaps add to that. Twitter as well as other social media platforms are an extension of your brand. You may have set office or store hours but social media is your marketing arm that is open 24-7 365 days of the year. When you are not there, it should be selling for you. Let's get to my points.
Photos: Twitter now allows photos. Using interesting eye-catching photos will draw attention to your tweets. Make them fun but not stupid. Don't make them overbearing either like "Buy Now!" Use them to show your brand or for "inside" events. Allow interaction with your followers as they may want to know more about the photo.
Reply: You get tweets with questions or comments, take time to reply. Yes I am guilty of this sometimes but if you pick up followers, follow back. You get a nice comment, thank them. You get a question, answer them. This builds rapport
Don't blab on and on: Twitter max characters are 140. Keep your posts to that or less. Attention span today with social media is less than 3 seconds under most cases, especially with young followers. They don't care nor have the time to read all your stuff. Try to keep it short
The "Other Guys": Follow what your competition is doing. If you sell widgets, see who else is selling widgets in your market area. If they have 500 followers and you have 75, you need to get on the ball and figure out what they are doing right and what you are doing wrong.
The Technical Stuff: Learn how to use the tools of Twitter. Consider adding HootSuite so you can automate your tweets. It is free or you can move up to the business paid platform. Learn to use # hash tags to broaden your "hits" on your tweets. Learn to use the . (period) to allow all your followers to see your tweets instead of the @ symbol which is a single reply. (Unless you really want to just reply to one follower obviously)
Good luck with Twitter and I hope these points were of value to you!
We just had Pinterest and it has caught on well as a social media tool for business. Now we have Social Cam. Many of us have "played" around with this on our personal Facebook pages and Twitter but then it hit me. How could this app, if at all, be applied for business usage? While it is still kind of new and being used mostly by young people, I do see some possible benefits for business applications.
First if you are not familiar with Social Cam, it is an app that can be intigrated to Facebook and you sign up for it on the web. You basically watch short unedited videos of people and events. Some are silly, some are interesting, some are touching, but most are just kids doing anything and everything and uploading it so their freinds can see where they are in pretty much "real- time". Ironically as of this writing, you only can use Social Cam through your smart phone's camera to shoot videos and upload them from there. They are working to allow desktop publishing of videos or using your web cam that is on your home desktop but as of today, that is not happening. Perhaps that is the whole novelty of Social Cam and to do that would just make it another YouTube sort of experience.
Now for the business aspect. Look at this scenario. Suppose your business is having a huge sale. You pay for live radio remotes or television commercials. You have your smart phone with you and would it not be cool to shoot some quick real-time video of your sale? Why not shoot some crowd action or interview a customer you know personally and get their excitement and upload it to your Twitter or FB fan page site? Wow, you just reached out to your masses! I see other postive uses of Social Cam for businesses as well. Applicants sending short introduction of themselves, maybe answering a question you submitted , new product line introduction, but I digress. Let me know your thoughts. Will Social Cam be a novelty or will it grow into a huge new social media tool?
I wanted to devote some more time to Twitter as I felt it necessary o examine more on the subject of "How Often To Tweet" section. I have had several of my clients ask me about this. The answer is "There is no real answer!" Tweeting on Twitter is a case by case basis. Depeding on your product or service, you can tweet 3 times a day or 3 times a week. I, myself, tweet usually twice a day, maybe 3 times a day if I find something interesting I want to put up on my Twitter site. For businesses, tweeting too much can get annoying to say the least and many times, your tweet will go unnoticed.
You want to tweet to the Eastern time zone as that part of the country gets moving first. If your saying that I am not getting up at 4 or 5 am to tweet I would not either. This is why some great minds invented HootSuite and other similar software to pre-program tweets to be delivered for you the next morning or whenever you want from your desktop, smart phone, or tablet. Simply plan ahead by a day, plug in the times, and you are set.
There is a big difference between personal Twitter and your business Twitter site. You need to be very careful not to mix personal comments or thoughts about subjects on your business account. People very quickly form an image or opinion of you and your business. Keep your tweets to your product or service and relate to that. It is ok to tweet an article that is revelant to your business and it ok to reply to your followers if they have questions
or comments. do not become obseesed with Social Media to the point you are not doing your other tasks. I plan my tweets to hit around 8:00 EST. and then call it a day. I will look at my board and see if I need to reply to anyone. Another "housecleaning" item is to verify your followers. Yes, there are "spam" followers on Twitter who have no goal in following you other than to self promote their 1-900 service, or visit their "website". You need to quickly uncheck them and block them. This can create problems for other followers who may pre-judge you even though you didn't ask for that follower in the first place. Hope this has been of some help for you. Chirp (tweet) away and have fun!