The fireworks over Tumblr

As if we just start to get a grasp on Instagram and Social Cam, Tumblr now
begins to grow up and out of its diapers.  This social media web site has been
around for some time. (2007)  As with any unique social media website, Tumblr
has been on a pathway of discovery.  As I look at Tumblr even today, I think it
is still evolving to identify what it wants to do.  You might call it Social Cam
on steroids.  A variety of categories from A to Z can be found on Tumblr and the
subject matter even more so.  The users are mostly the under 35 crowd and please
understand, I am not knocking Tumblr.  I find it actually pretty cool to surf
around.


For the purpose of my blog this week however, the question is can Tumblr work
from a business marketing perspective?  My answer is "maybe".  To use Tumblr for
marketing your business, it is going to take several considerations.  The most
important one is time.  Besides account maintenance, you must have some savvy in
web video presence.  This is not social cam where you post 20 or 30 seconds of
unedited "look at me" content.  There is a some thought and creativity that goes
into Tumblr productions.  Like You Tube, Tumblr strives for some quality from
its users.   Pictures can also be used and I would be amis  not to say that
Tumblr has an  excellent array of photos in various categories as well.  How
does all this fit in to the business sector?  Considering the age group on
Tumblr, if you have a business that is trying to reach the 35 and under crowd,
then yes, you might want to consider establishing a business account and post
lets say fashion ideas or gaming products, ect.  The NFL has a category on there
mixed with individual teams supported by fans.  There is even blogging on Tumblr
but I personally don't think Tumblr is the place to blog if you want exposure .  I feel
 Word Press gets more attention. (or my own web site here (:-)


In conclusion, Tumblr is up and coming but just how far up, I think we need
to take a few steps back and let it evolve some more.  In the meantime, check it
out for yourself and surf around!  Tumbler can be found at http://www.tumblr.com