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According to a recent article by Marketing Profiles, LLC, the US over other countries, is a very mobile and Social Media attracted society. While I could spend a whole page talking the numbers game, I am going to just share a few of the more interesting facts. As you look at these numbers, reflect on your own marketing plan. Are you plugged into these figures? Is your web site being focused to attract these numbers? Are you on
the outside looking in? Websites: What influenced buyers to visit a website? 32% were familiarity with a brand. 13% visited from an email promotion they received. 12% clicked on an advertising link. Email-Social Media: 89% of adults read or send email. 47% use an online social network such as Facebook, Linkedin, ect. While still rising, as of 2010, 36% use Twitter 15% create blogs or web pages for others at work. Adults surveyed were 35 to 50 years of age. Obviously for younger people, the social media figures would be much higher. Search Engine Advertising: Google enjoys a comfortable 81% over other search engines for advertising dollars. Advertisers love Google search engine and get results. Only 26% spent money advertising on Yahoo and 13% on Bing. The total number, I am going to share which is 110% which means some use all three search engines to advertise which mean Bing and Yahoo get around 20%. I am not suggesting you as a SMB spend big bucks doing search engines but you can do some very inexpensive advertising on these platforms. Summary: So what does this all mean? 36% of people surveyed use a search engine to get information about a product or service. 30% use a social media site. These numbers are growing at a rapid rate as we become more mobile. People who blog for companies are between 35 and 44 years of age while 25% are between 25 & 34. 67% of smart phone users are using portals to hit the web. 54% of 45-54 year olds are now texting. (25-44 are using mobile webs) 230 million people are now mobile subscribers. Of this, 75 million can now download apps and software. 22 million can watch videos. (Nielsen updated figures 2011) These impressive numbers show that we are in the digital fast-moving information age and it is only going to get impacted more. Attention span for most mobile users are 2.5 seconds and that number transcends to the desktop user as well. You have to capture your customer quickly. Why do you suppose our nation's print newspapers are in trouble? We just don't have time to sit down and read the paper anymore. We don't have time to read a paperback book. It is all digital. Kindles, Smartphones, Tablets, you name it. Technology is changing. Are you? |
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