FDMC DIGITAL MEDIA LLC
  • Welcome To FDMC Digiial Media
  • About Us
  • What Others Are Saying!
  • VIdeo Production Services
  • Roy's Blog
  • Newsletter Of The Month
    • Press Releases About FDMC
    • Have Questions-Want Our Newsletter?
  • Get My Free Whitepaper!
    • FDMC Payment Page

Some numbers and figures. How focused in your marketing?

3/18/2012

 
According to a recent article by  Marketing Profiles, LLC, the US over other countries, is a very mobile and Social Media attracted society.  While I could spend a whole page talking the numbers game, I am  going to just share a few of the more interesting facts.  As you look at these numbers, reflect on your own marketing plan. Are you plugged into these figures?  Is your web site being focused to attract these numbers?  Are you on
the outside looking in?



Websites:
 
What influenced buyers to visit a website?  32% were familiarity with a brand. 13%
visited from an email promotion they received.  12% clicked on an advertising
link.




Email-Social Media:
 89% of adults read or send email.  47% use an online social network such as  Facebook, Linkedin, ect.  While still rising, as of 2010, 36% use Twitter  15% create blogs or web pages for others at work.  Adults surveyed were 35 to 50 years of age.  Obviously for younger people, the social media figures would be much higher.



  Search Engine Advertising:
 
Google enjoys a comfortable 81% over other search engines for advertising dollars. Advertisers love Google search engine and get results.  Only 26% spent money advertising on Yahoo and 13% on Bing.  The total number, I am going to share which is 110% which means some use all three search engines to advertise which mean Bing and Yahoo get around 20%.   I am not suggesting you as a SMB spend big bucks doing search
engines but you can do some very inexpensive advertising on these platforms.

Summary:
So what does this all mean?  36% of people surveyed use a search engine to get information about a product or service.  30% use a social media site.  These numbers are growing at a rapid rate as we become more mobile.   People who blog for companies are between 35 and 44 years of age while 25% are between 25 & 34.  67% of smart phone users are using portals  to hit the web.  54% of 45-54 year olds are now texting. (25-44 are using mobile webs)  230 million people are now mobile subscribers.  Of this, 75 million can now download apps and software. 22 million can watch videos. (Nielsen updated figures 2011) These impressive numbers show that we are in the digital
fast-moving information age and it is only going to get impacted more. 
Attention span for most mobile users are 2.5 seconds and that number transcends
to the desktop user as well.  You have to capture your customer quickly.  Why do
you suppose our nation's print newspapers are in trouble?  We just don't have
time to sit down and read the paper anymore. We don't have time to read a
paperback book. It is all digital. Kindles, Smartphones, Tablets, you name it.  
Technology is changing.  Are you?


    Picture
    Like It? Pin It!
    Picture
    More blogs can be found on my WordPress Site
    View my profile on LinkedIn

    Catagories

    All
    Advertising
    Advertising Social Media
    Baby Boomers.
    Blogging
    Branding
    Business Development
    Business Devleopment
    Business Investments
    Business Marketing
    Business Marketing
    Business Meetings
    Business Websites
    Content Marketing
    Creating Facebook Fan Pages
    Customer Relationships
    Customer Resource Management
    Digital Media
    Email
    Email Marketing Campains
    Facebook
    Facebook For Business
    Facebook Landing Pages-updated
    Fan Pages
    Google +
    How To Make A Landing Page
    How To Market Against Larger Competition
    Instagram
    Internet Marketing
    Klout
    Landing Pages
    LinkedIn
    Making A Fan Page On Facebook-the Basics
    Markeiting
    Marketing
    Merchandising
    Mobile Apps
    Mobility
    Mobility Marketing
    Networking
    News
    Pinterest
    Public Relations
    Reaching Clients Through Their Smartphones
    Sales
    Small Business
    Smartphones
    Smbs
    Snapchat
    Social Media
    Social Media And Email
    Social Media;Marketing
    Social Media;Marketing
    Social Media Termanology
    Social Media Video
    Soical Media Trends
    Surface Tablet
    Tablets
    Target Marketing
    Technology
    Television
    Tumblr
    Tweeting For Business
    Twitter
    Videos
    Vine
    Windows 8
    You Tube

    RSS Feed

"Our images of the future guide and inform our current behaviors. 
Organizations (and individuals) change in the direction of their images of the future."

Courtesy of Clarity Works
  • Welcome To FDMC Digiial Media
  • About Us
  • What Others Are Saying!
  • VIdeo Production Services
  • Roy's Blog
  • Newsletter Of The Month
    • Press Releases About FDMC
    • Have Questions-Want Our Newsletter?
  • Get My Free Whitepaper!
    • FDMC Payment Page