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I was reading an article the other day on mobile users of social platforms. It is very obvious and no secret that of all social media on line users, cell phone or smart phone users are the largest social media network users. One in three people—2.48 billion—worldwide used a social network in 2017.
Because of increasingly affordable smartphone models and government investments in mobile broadband coverage, future growth will primarily come from widening and improving internet access in developing markets. Mobile phones are the primary device used by new internet users to go online and to access social media. Last year, 74.7% of mobile phone internet users worldwide used their device to access social media. Overall social media use is primarily a mobile activity, and 82.5% of social network users worldwide used a mobile device for access at least once a month. Here is a cool fact as well. Nearly 594 million people worldwide used Instagram regularly in 2017, representing about a quarter (24.0%) of total social network users. Penetration among social network users and the population as a whole was highest in North America and Western Europe. The ol granddaddy of em all, Facebook is by far the top social network in the world. More than 1.54 billion people, or 62.2% of social network users, went on Facebook at least once a month in 2017. The above figures came from eMarketer from a recent study they did. As a side-note, we are happy to be in our new location in Tennessee outside of Nashville in the Upper Cumberland area! We look forward to doing business with the wonderful people of Tennessee. -Roy
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 Although I don’t have a ton of friends or contacts on WhatsApp, I continue to use this app and have been now for several years. I like it and now advertisers are starting to see the benefits of WhatsApp. The traffic is less crowded and there is a lot of potential here at lower advertising costs. Right now, brands are finding that a WhatsApp strategy makes sense for the always-time-strapped consumer. Instead of asking them to seek out the brand’s mobile app for a personalized experience, brands will come to them to talk where they already are. And since only 20 million of WhatsApp’s 1 billion users are projected to be based in the U.S. in 2017, according to Statista, the app serves as a door to an international audience. On WhatsApp, customers can select items they want to be delivered by scrolling through the latest updated stock. A Reliance Brand representative said in 2015 that conversion rate was as high as 80 percent, and that “cash-rich-time-poor” customers appreciated the convenience of the direct conversation. It helps that that conversation doesn’t cost the brands a lot, either. “One of the most appealing things about WhatsApp is its success rate. 98 percent of WhatsApp messages are opened and read. “Second, it’s cheap. Cheaper than any customer service or advertising on any traditional media, with the bonus of the automatic opt-in, since the customers gave you their telephone numbers.” Over the holidays, high-end lingerie brand Agent Provocateur set out on WhatsApp with a goal to help couples buy items. The customer service strategy was aimed at the “time-poor” customer, a brand spokesperson told Digiday, and also the retailer’s VIPs, who are becoming increasingly important in a competitive retail market. WhatsApp’s current advantage: It’s less crowded by other brands than the Facebooks and Snapchats of the world. “The challenge brands have is finding an uncluttered environment where they can talk to customers,” said David Cooperstein, an advisor to the programmatic platform Pebblepost. “They know people are spending time on WhatsApp, and they’re looking for ways to get visibility.” Outside of WhatsApp, brands have tested conversational-driven customer service and marketing on apps like WeChat and Facebook Messenger, as customers are becoming more open to the idea of chatting with a brand. So far, WhatsApp’s full potential is still yet to be tapped. Roy Garton FDMC Social & Digital Media LLC www.floridadudemarketeingconcepts.com If you are into social media deeply or have been using it for some time, then you are probably somewhat familiar with Klout. Klout is a company that tracks your social media influence. It is easy to sign up for and gives you a
measuring and marketing platform to see how effective your efforts are. This company has been around awhile but recently has gained some popularity and is getting a foothold in businesses for providing analytics. The key word here is influence and not so much anything else. So having said that who would care about using Klout? In a nutshell those who are trying to influence their audience or market share. As you use social media and are trying to get a certain sector of the population to pay attention to you or your product or service, then using Klout will help you via your score they provide. The higher the score, the better your influence. If you are a small business or enjoy a local or small regional market then Klout is probably not for you. Klout works best on a national or international stage. How it works. As you produce engaging content or topics, followers who tap into your feeds are tracked by Klout through their very detailed analytics or algorithms. Simply, the higher your score (up to 100) the better you are influencing your followers. Some say that Klout does not really work that well and at the moment as I stated for small business, that is true as there just is not enough sampling for the system to be strongly effective. But if you are a say a famous speaker, offer a service or product geared toward a specific market and you are wanting a larger share of that market then give Klout a try. You have nothing to lose and everything to gain. Get yourself a plan of action, build great content and start loading your social media! Social Media continues to astound, fascinate, and evolve as a medium that seems to have no end. Naysayers have said it was a fad and would begin to die on the grapevine this year. So what happened? A new app from Twitter called ironically enough "Vine" appears and is quickly becoming a hot ticket for both consumers and businesses alike.
Yes, social media growth here in the US has slowed a bit to about 10% in 2011, but other countries where technology lags, social media is growing at over 50% in some areas. So where do I see the biggest impacts this year? Mobility and Multimedia. Most others agree. It's a no-brainer. We are on the pathway where these two social platforms will be the social media darlings. Let me explain. I am a news junkie and although I don't subscribe, I love following the Neilson ratings and they also have interesting tidbits of other information. I recently read their 2012 Report On Social Media . Last year, 43% percent of us here in the US now use our smartphones and 16% of us use our tablets to connect to social media (apps). This will continue to grow and I do foresee the desktop to become a secondary if not nearly obsolete computer application for the consumer. (Not so much for businesses) The downside is a greater demand for WI-FI connectivity. Businesses, schools, municipalities and enterprise campuses world-wide will have to deal with the BYOD, (Bring Your Own Device) as we become an almost complete mobile social society. The other growth segment I see is Multimedia. Video streaming is everywhere. According again to Neilson, we are engaging more with social media while watching TV, on our smartphones, or using gaming devices. Be it You Tube posts, video streaming with Skype or U-Stream, we have tipped the scale with video applications socially. This study also includes chatting socially via embedded video on Facebook or Google +. I will be anxious to see how Twitter's "Vine" will play in 2013. Facebook alone is the dominant leader world-wide with the exception of 10 countries (China and other countries where "Western" communications are hindered. ) Twitter and Linkedin are the Number 2 and 3 leaders respectfully. Hang on to your hat as we will be in for a wild ride in 2013 as Social Media continues to reinvent itself to keep up with our ever demanding needs for instant networking, and on the spot communication with our friends, business associates, clients, or whatever else we can think of as "We want it now!" |
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