According to June 2016 research, more than half of US young adults watch mobile video on the video-sharing site—and just as many view mobile video content on Facebook. Native advertising software provider Sharethrough polled 300 US internet users ages 18 to 20, who were asked questions after being shown an auto-play in-feed native video ad.
Though a large share of respondents said they watched mobile video on Facebook and YouTube, nearly as many (50%) watched mobile video on Snapchat daily, and nearly half (42%) said they viewed mobile video content on Instagram every day. Twitter trailed behind with just 24% of young adults watching mobile video on that social platform each day.
Video habits are steadily moving to mobile. A survey from Millward Brown revealed that though time spent watching video on TV is still greater than on other devices, video habits are shifting, thanks in part to the proliferation of mobile devices entering the market, as well as growth of multi-screen usage.
According to the study, half of all video viewing happens on TV sets—split between live TV and on-demand TV. The other half comprises mainly mobile devices, which includes smartphones and tablets. Smartphones take the largest digital share, encompassing 22% of total daily time spent viewing video.
Food for thought to all of you SMB's out there using video.
FDMC Social and Digital Video
One huge fact overlooked by many businesses is that they use email and many use social media for marketing. But how many combine both to acheive even bigger results? You see, using both email and social media as ONE marketing tool, you then are reaching where your vertical or audience not only works, but plays as well. In our business as marketing consultants, we call this term cross marketing or x-marketing. The trick to you of course is to make them "talk" to each other by coming up with a great plan that works.
Why email and social media together? Simple. This is where we are in today's world. While some may say email is becoming "old school", the fact remains there are over 3 billion email accounts in this world of ours as of 2011. One out of every 9 people on this planet now have a Facebook Account. Last year, over 200 million people tweeted. This does not include texts. OMG!! Now you see the where I am coming from. You really need an effective email and social media connection in your marketing. Here are some tips.