Your Facebook Business Page
It has been awhile since I did a byline on using Facebook For Your marketing campaigns and so some, these tips may sound like no-brainers. However, for newbies to Facebook marketing and there are a lot of those in SMBs, hopefully these will help you find your way a bit easier on using Facebook in your scheme of things.
Building Your Audience
One of the biggest complaints about leveraging any social media for content marketing, much less Facebook in particular, is that it can often be a waste of time: because posts go off into the ether of the internet and are never seen by anyone. This is a real concern… but only if you don’t take the time to build your audience base. If the likes on your page aren’t relevant, they do nothing for you or your business brand.
You need to spend the time and effort to ensure that the likes your page gets are from individuals genuinely interested in your product or business. When those individuals see the content you’re promoting, they’ll be more likely to click through and learn more about your brand and your offerings of products or services.
Manage Your Online Reputation
Online reputation management is a big deal, and a poor reputation online almost always translates to lost customers and lost sales. You can do one of two things. Manage your reputation yourself by constant monitoring of what you have out there or pay a professional reputation company to do it for you.
Try to respond to comments and ratings about your business in a timely and positive manner. Always respond to bad reviews, and make certain to ask the reviewer what you can do to improve their experience. It’s important to address every bad review so that review readers feel that you care about the quality of your business and product.
Use Video And Images On your Timeline!
Did you know that Facebook posts with images get wildly more clicks than posts without them? And watching videos comprise approximately 80% of all the activity on Facebook! Videos and images will ensure that the content you share gets more likes and more reads. Where images are concerned, ensure they’re horizontal images which have text titles on them, which can increase engagement. Examples of this are videos shot by your cellphone, Links to your YouTube Channel , Images of your products or services shot by you or your customers, and do Facebook Live events.
Useing Facebook Promoted Posts
Using small, short, highly targeted Facebook ads can help you get new viewers for your content pretty easily. Of course, promoted posts are primarily recommended for individuals who have grown their Facebook page likes beyond a threshold of 100, simply because promoted posts are traditionally displayed only to friends and connections of those who have liked a Facebook page. While there is also the opportunity to use Facebook ads, they’re not recommended for Facebook. I have mixed feelings about Facebook promoted posts as their effective reach varies and success rates on your ROI is questionable at times.
Link to Your Own Website
When sharing content, ensure that content is always on your own website when you share! Promoting links to your own website not only brings new potential clients or visitors to your website, but can provide a small SEO boost. And of course, having all of your website’s schema markups operating correctly can pull sample text and images from your website quickly, rather than requiring you to manually enter them, which can save a few minutes of work. Always, always link to your website whenever possible.
I hope these tips give you a bit more insight into using Facebook for your marketing scheme. Do NOT mix your personal Facebook Page to your business Page. Keep things separate. Remember the above mention on your reputation? Mixing business with your personal life can kill that in a instant.
FDMC Digital Media LLC
Before you can create any kind of a great Facebook advertising campaign, you need to know what your goals are and how to read those goals. (analytics) You’ll need to measure to determine how successful the campaign is. Avoiding these steps can really take a toll on your ROI. Take advantage and use Facebook Insights.Generating sales: Your approach will vary depending on whether you’re in the B2C or B2B sector. When in the B2C, your best bet is to use page post ads to promote in the news feed, where you can use larger images to promote your products and services. When in the B2B sector, you should use both page post ads and right-hand column ads to focus on acquiring more leads you can nurture through the sales funnel to convert to sales. Your goal is to send more traffic to your website or landing page, and you should target based on interests, age range, and gender keeping in mid that is appropriate to do so.
Building more brand awareness: Use page like ads to get more likes for your page. You should aim for likes only from highly targeted people, so it means using targeting competitors, similar interests, and custom audiences to get newsletter subscribers to like your Facebook page. Exclude people who are already fans of your page to avoid wasting your hard earned advertising bucks.
Getting more engagement on your posts: Use link ads, photo ads, and video ads to get more engagement for your posts. Your ad creatives should be extremely visual with stellar photos. If you’ve built a relevant audience, start by advertising to them. If not, target people who fit your ideal customer persona based on interests, age, gender, and purchasing behaviors.
Getting installs of your mobile app: Use the mobile app ads for install ad type. Once your app is published in the app store, you should implement Facebook event tracking. Use app screenshots in your creative, and target based on the audience you believe to be most interested. Thought check. Mobile apps although a bit costly if you are a small business owner, are great to have but also it is for more on lines sales or retail type businesses-e-commerce. If you are a consultant or in the service type of industry, having a app for smart phones may not work for you.
Keep Desktop and Mobile Ads Separate
Facebook gives you the option to run various advertising in different locations. You can run on mobile newsfeed, desktop newsfeed, right column, and Instagram. It’s a good idea to keep your desktop and mobile ad campaigns completely separate, even if you’re aiming to achieve the same goal. Again, your budget needs to come into consideration.
Keeping them separate allows you to optimize your ads, bids, and conversions based on device. Your ads and calls to action are likely to perform differently on desktop than they would on mobile, so your ad setup needs to fact that in. If you’re using the Power Editor to design and build your ads, then you can choose the device targeting on the ad set menu.
Test Different ImagesImages will draw attention to your ads, but no two images will perform the same way. That’s why you should test the same ad copy with different images, to see which ones your audience responds to better. Then, stop running ad campaigns that use the images with the lower click through rates and conversions, so you can maximize your ROI.
Use Lookalike AudiencesA Facebook Lookalike Audience is a list of users who have similar characteristics to your website custom audience. You can use it to find other people who are already like your customers, or to find people like the ones who are already like your page.
If you want to create a lookalike audience, login to the Facebook ads manager and click audiences. From there, click “Create audience” and choose “Lookalike audience” from the dropdown menu.
Then, choose the source of your look alike audience, such as the people who already like your page, or the people who’ve visited the thank you page on your website. Choose your target company, and select your audience size. The smaller audience size you choose, the more targeted it will be.
Use the Remarketing PixelAny potential customers who’ve visited your website from any traffic source, but didn’t convert, are likely comparing prices and providers. They’re in the research phase and are trying to get the best possible deal. So, by the time they’re ready to actually make a purchase, chances are high they’ve forgotten about you.
The Facebook remarketing pixel allows you to target people who’ve visited your website in the past on Facebook with ads. This is an excellent way to make the most of traffic that originally came to you from AdWords. All you have to do to setup a remarketing pixel is login to your Facebook advertising manager, click on Audiences, then click “Custom Audience and Website Traffic.” From there, you’ll be able to start the process of creating a remarketing pixel.
You’ll need to install the code in the footer of your website. It may take a day or so to start pulling in data, but you can then go back to your website traffic menu and choose “people who visit specific web pages.” From there, you’ll be able to create lists of people who are visiting a certain page on your website, and target them or exclude them from your campaigns. One of the best ways to make use of this is to exclude anyone who has visited your thank you page, since they have already converted. You’re not wasting time or money advertising to them.
Target Your Email ListFacebook lets you create a custom audience based on your email list. Create a .CSV or .TXT file with a single email address per row. Remove any other data your email marketing platform includes in your exported file.
Click “Audiences” and click “Create Audience.” Then choose “Custom Audience” and “Customer List”. From there, you’ll be able to upload your list.
You can also upload a list of phone numbers and target those people on Facebook ads, but it only works if their phone number is listed in their account. You can create a lookalike audience based off of these targeted lists, too.
Schedule Your AdsOn Facebook, you can segment your ads by days and hours, if you have a lifetime budget, rather than a daily budget option. This issue is why many businesses aren’t using this feature. If you use this approach, you’ll need to think of the total budget of your ad set. If you don’t have a successful performance pattern over time, then don’t use this setting. It’s not a good option for the first run of an ad for testing purposes.
If you have an ad you know works, you can set up the days and times you want it o run in the budget and schedule section of your ad set.
Use Carousel AdsIf your audience seems to respond well to a series of product images, you can combine those images into a single ad with the carousel ad. This is a newer ad type that allows you to show more than one image at once within a single ad. Ecommerce brands can use dynamic product ads that allow them to cross-sell complementary products, or even retarget customers who click through to their websites, but don’t make a purchase.
Ecommerce brands can also improve their Facebook marketing strategy using multi-product ads. This allows you to show multiple products in a single ad, giving customers more to choose from. You can also use these ads to show different benefits of a single product. An Adobe study showed these ads are more cost efficient per acquisition, saving you up to 35 percent in cost per click because of higher engagement. And, they can boost your click through rate as much as 50 percent to 300 percent.
Advertise on Instagram, TooSince Facebook owns Instagram, you can create the same ads on Instagram that you can run on Facebook. You can choose to run your campaigns solely on Facebook, or duplicate them on Instagram. If you know your audience can be found there too, then it’s a good way to build more traction.
The key with Facebook is to segment, and run multiple ads on a small scale to see what works before spending more money. Always be testing, and paying attention to your conversions.
Some portions of this article from "Small Business Trends"
Are You Using WhatsApp Yet?
Although I don’t have a ton of friends or contacts on WhatsApp, I continue to use this app and have been now for several years. I like it and now advertisers are starting to see the benefits of WhatsApp. The traffic is less crowded and there is a lot of potential here at lower advertising costs.
Right now, brands are finding that a WhatsApp strategy makes sense for the always-time-strapped consumer. Instead of asking them to seek out the brand’s mobile app for a personalized experience, brands will come to them to talk where they already are. And since only 20 million of WhatsApp’s 1 billion users are projected to be based in the U.S. in 2017, according to Statista, the app serves as a door to an international audience.
On WhatsApp, customers can select items they want to be delivered by scrolling through the latest updated stock. A Reliance Brand representative said in 2015 that conversion rate was as high as 80 percent, and that “cash-rich-time-poor” customers appreciated the convenience of the direct conversation. It helps that that conversation doesn’t cost the brands a lot, either.
“One of the most appealing things about WhatsApp is its success rate. 98 percent of WhatsApp messages are opened and read. “Second, it’s cheap. Cheaper than any customer service or advertising on any traditional media, with the bonus of the automatic opt-in, since the customers gave you their telephone numbers.”
Over the holidays, high-end lingerie brand Agent Provocateur set out on WhatsApp with a goal to help couples buy items. The customer service strategy was aimed at the “time-poor” customer, a brand spokesperson told Digiday, and also the retailer’s VIPs, who are becoming increasingly important in a competitive retail market.
WhatsApp’s current advantage: It’s less crowded by other brands than the Facebooks and Snapchats of the world. “The challenge brands have is finding an uncluttered environment where they can talk to customers,” said David Cooperstein, an advisor to the programmatic platform Pebblepost. “They know people are spending time on WhatsApp, and they’re looking for ways to get visibility.”
Outside of WhatsApp, brands have tested conversational-driven customer service and marketing on apps like WeChat and Facebook Messenger, as customers are becoming more open to the idea of chatting with a brand. So far, WhatsApp’s full potential is still yet to be tapped.
FDMC Social & Digital Media LLC
Social is easy – if you great content and the means to distribute it. As a marketer, however, your attention is split between various tasks at hand. It isn’t easy to give social media marketing the undivided attention it needs to get your approach to it right. Sometimes you overlook a tactic that is clearly working, or fail to optimize one that you are working with. Here is a list of six ignored tactics to increase your social media reach.
1. Create a social media sharing contest
You could use social media contests to engage and reward people who have been following you for a while. They also work in acquiring new interest for your pages, and increasing reach for the content you include as part of the contests. By powerfully branding your contest you can also increase your brand awareness on social media. One easy way to increase reach for a new product or service is by involving it in a social media sharing contest.The ideal goal here would be to get people to participate and share/bring in other participants. To do that, you have to ensure that the reward is exciting, and that the contest involves something that your audience is likely to do. The simpler you make it, the more likely your audience is to participate. Ensure that the platform or app you use to conduct the contest is user-friendly and prompts your audience to share something that furthers the reach of your contest.You could begin with the simplest contest idea you have in mind – like, share or comment to participate. Analyze the participation on that contest and slowly work your way up to more demanding activities with subsequent contests. Fully make use of the data you pull from contests, because they tell you important things about your content, your audience and your brand’s presence on social media.
2. Build a targeted social media following
If you want better engagement on your social media pages, you need a targeted social media following. Followers on your page who don’t add value to your brand or business are simply a number. While large numbers are indicative of popularity, low engagement numbers affect your brand’s search engine efforts. Irrelevant followers can also damage your brand’s identity if they decide to include you in less than desirable content.To build a targeted social media following, you first need clarity on your target audience persona(s). Define your demographic, identify what makes them tick and what their concerns are. Go to where they are located on the internet/social media and bring them to your social media pages – with the right content and follow-back links.A good way to do this is through the influencers in your niche. Follow their followers, who are highly likely to be part of your target audience. While following these people, scan through their social media descriptions and match their interests to your ideal target personas. Also judge by their following/followers ratio to see if they are likely to follow you back. Another method of building a targeted following is by sharing content specific to your industry.
3. Leverage keywords that are likely to drive traffic to your social pages
You can optimize your search for social media, just as your do for other search engines. If people are searching for something on Google, the same trends are likely to follow on social media.When was the last time you analyzed the performance of your content you put out there on your social platforms? If you have noticed, some keywords may work for you better than others, on different social media platforms. Monitor them and apply them to every post that you share on your social media pages. Here are a few words that generally perform betteron different social media platforms.
Twitter: free, top, how to, blog, 10, great, media, follow
Facebook: comment, post, discount, when, where, take, deals, amuses
LinkedIn: researched, developed, created, won, improved, under budget
Search trends generally don’t undergo drastic changes, but subtler ones that are also observable in your audience’s language. By optimizing your content to reflect the subtle changes, you can consistently build and grow the traffic moving to your social pages. One of the easiest ways to do this is by referring to what is working for your competition, on a regular basis. By using this tactic you can avoid doing the leg-work yourself and feed off what your competition is doing. The only catch is the choice you make for the topic mining. Choose one of the giants, a company that you know does its research before implementing a content strategy. You could of course go by the popularity of any post that you see is working. But when committing to a strategy in advance, follow only the best in your niche, or a large company targeting the same audience as you are, but with a slightly different product/service.
4. Build a peer/employee advocate network
Why add shares when you can multiply them? By building relationships with peers and advocates on social media, you can increase your reach up to 300X times (where X is the number of advocates you create and 300 is an approximate average follower count each of them has on all social media platforms). Imagine what would happen if your employees fill the variable X. The larger an organization is, the more they have to benefit from employee advocacy. When building a peer/employee advocate network, you have to be considerate. This relationship works like any other, there has to be give and take. You could reciprocate your peers’ sharing efforts by helping them promote some of their content. With employees, you could help them build their authority on social media while helping you push out your content. You can also create an advocacy program and reward your best advocates.
5. Post more often and on a calculated schedule
At any given time, your social media reach is limited to your audience’s real-time activity and the position of your content in their feeds. Sometimes, your audience may not even get to see the content you have created, stunting your content performance. You may have to schedule your content multiple times to reach most of your social media followers. A good frequency of posting is clearly necessary to engage and grow your social media following.
It is a good idea to focus your posting to fit the period when your followers are most active on each social media platform. People generally use Facebook and Twitter in the afternoons while LinkedIn usage happens in the mornings. But is isn’t enough to rely on generic research. You should optimize posting times to fit your social media followers’ activity. You could do this by setting up a simple experiment. Take one piece of content and schedule it to be posted on different days and at different times on each day. You could choose four-time intervals to test (early morning, mid-morning, afternoon and evening) and see the exact time when your content performs the best. You should do this on each social media platform you intend to be active on. Once you have your results, you can plan a content posting schedule to make the best of high engagement time intervals.
6. Interact with your social media audience
There is no point building a social media audience if you don’t interact with them. To build strong and lasting relationships you’re your audience, you have to care. You have to pay attention to the people who make your social media audience. People appreciate if you take the time to respond to them or to initiate conversations with them, it makes them feel special and gives them the impression that they will be cared for by your brand. How do you expect to turn your social media audience into customers without engagement and conversation? It is easier to manage your social media mentions when you have an app to help. Social media listening apps can monitor certain keywords, related to your brand, and give you real-time alerts when a mention has been made. Some of them also let you delegate tasks to a team to make your response streamlined and efficient.
The key to succeeding on social media is a good content strategy and effective reach. To optimize both for your brand, it is important to be observant of everything you put on social media and how it is received. Focus on the tactics that work better than the others, and ignore the ones that don’t.
FDMC Social and Digital Media LLC
“Ahhh, those were the days!” or “I remember back when I used to….”
Remember when dad would get up early, throw on the robe, and go outside to grab the newspaper? Or when mom would meticulously cut out coupons for the next trip to the grocery store? For many people, that was as ordinary as using sugar substitutes for our home brewed coffee. But for most of us, those days are long gone. Mocha lattes, Groupon deals and of course smart phones are the latest fads. “Traditional marketing is dying, and Millennials are responsible.”
Today's world is governed more than ever by rapidly advancing technology, and there doesn't appear to be any end in sight. Long gone are the ways of the 70's, 80's and 90's when the preferred sales method was silly cookie cutter advertising patterns that most everyone adhered to as a marketer, with surprising results that made it worthwhile. Resistance is...sadly futile. Or is it? Maybe it's time we stop resisting and start embracing the fast-approaching challenges of making our businesses profitable in the future. Traditional marketing is dying, and Millennials are responsible.
While pondering your next marketing strategy, keep this in mind: The millennial generation (also known as Generation Y, born in the early 1980's to around 2000) is now the largest population in the United States, representing more than one quarter of the total population, as this number suggests. It's still close (about 83.1 million to the baby boomers 75.4 million), but time itself will widen that number as the older demographic rides off into the proverbial sunset.
What Causes Traditional Marketing to Fail With Millennials?
Millennials have a general disdain for TV and radio ads that were the industry standard for marketing before the millennium. Most people have learned to tune out a lot of the constant bombardment of advertising that our society has inundated us with. But their generation has developed a nearly flawless ability to completely tune out not only the sales efforts of traditional marketing, but also the world around them. As a father of a millennial, I’ve seen first- hand how little attention they pay to ads (and to me on occasion, a frustration I know is not solely mine) that might get my own attention. We’ve all seen faces completely buried in a cell phone, oblivious to everything.
So of course we now know that over 85% of millennials have smart phones. We need to engage them where they are most likely to be. It should be noted that people of all ages spend plenty of time on their phone these days, but millennials tend towards much greater time blocks of cell phone usage. Another notable difference in this demographic is that millennials are much more socially liberal than previous generations. From topics such as gay marriage or marijuana usage, to the unique Democratic and Republican candidates we’ve seen gain tremendous popularity in today’s politics, millennials are more active and perhaps even more outspoken about societal issues and the future of our country. If you thought they were different, you’re right, but not exactly in the ways you may have thought.
Social Media marketing is no longer for B2B companies as a company. What I mean by that is branding your business means putting you as a person who owns that business out there so your clients and customers know you are real. You are reachable and you are a human. Engaging your audience by creating that on-line personality not only helps you, it helps your brand. People will feel they really do know you.
Over 90% of B2B companies enjoy a presence on LinkedIn and more than 80% use Twitter and Facebook to reach their audience. Being social tough does not mean they know what they are doing. Using social media takes planning and strategy. Less than 50% of marketing planners have any kind of plan to make sure they are getting any kind of ROI on investing their time, money, and production in using social media platforms.
To make your social media investment profitable and useful, consider what your audience wants to see and hear. Use their perspective and not yours. Be human and not a machine or a huge wall of corporate stats that nobody understands or really cares. Make your brand fun, enjoyable, interactive, and let the people engage in talking to you about it all. Now here are the 3 most used platforms for B2B social media.
Linkedin. The top site for business interaction. Linkedin is very virtual for networking. It is wonderful for promoting leads, leadership, and relationships. Linkedin allows for uploading images, video, and presentations. You can customize your header, profile, and content. While a professional network it is still a platform for reaching individual people.
Blogging. Start using a company blog to talk about what you as a person is doing to enhance your brand and your business. Offer tips and share your knowledge. Let your customers know you care about what they want in your business and share those thoughts. Be approachable through your blog. Your blog can also be about related topics or even your own hobbies and interests but don't get political or narrow-minded or aggressive. Keep it fun, fresh, and interactive.
Websites. When is the last time you updated your website? Is your content changed out at least monthly? Are you tracking your analytics? How are those images or videos doing you uploaded? Have you even put any on your site? Don't make a website just a place holder of your brand. Make use of it and allow interaction. Link your website to all your social media platforms. Good luck with your B2B marketing plan and remember. Put "you" before your company.
OK, so you are familiar with Social Media as a platform and you know you need it to get your branding out there to the masses. Great. But how are you going to do it? What is your game plan? How are you going to win? While there are many with the old phrase "It worked for me!" how a small business markets their brand depends on many variables. There are however a few key and simple plan of action items you can embrace. Here are a few tips I have come across and have engaged as best practices with my clients.
OK, so you got your Facebook landing page up. That Twitter Account is rolling. You even posted a few Instagram Videos. You spent time, maybe even invested in assigning an employee to mange your social media. So where are all the customers? Why isn't anyone interacting with my business? Is anyone even out there? Putting your brand out there and expecting instant results takes more than just creating the platforms. It does take work. It also takes interaction and response. Here are a few reasons why you be failing to attract new customers or clients.
1. Advertising or interacting? Social Media overall is not the place to advertise your business. While maybe running a coupon or announcing an upcoming event is OK here and there, your platforms are to engage your client base about relevant events such as new products or services that may relate or effect what you provide. Create interaction with your streams on social media but do not make it an advertising wall. It turns people away.
2. Updating your content? How often to you go to your platforms and update your content or answer your followers questions? You should check in daily or at the very least, several times a week and add or respond to your followers. To say "We are on Facebook or Twitter" just to say you are on there without doing anything is really a waste of your time and your followers and gives a very poor representation of your brand.
3. Social Media means being social. Make your content to where it will create conversation or be forwarded on to others. This helps with your analytics and branding being spread out there in cyber space.
4. Autopost or not to autopost. Using software like Hoot Suite or similar is great and I am guilty of this as much as the next person. We get busy. However it is always good to try to individualize or at the very least check in on your individual platforms and make them personal by adding unique posts and respond to your followers. Your email can be set up to where someone responded to your post so you can at least answer them or say "thanks" for forwarding your post.
5. Responding? Are you responding to posts? Someone asks you something or says something negative are you responding? You must. If they say something negative about your business answer them. Don't delete and say stick it buddy. They have a reason and they need addressed.
6. Tracking and gaining followers. Use analytics to track your ROI. Social Media within itself is a part of your business strategy. We don't do it for fun or because the younger generation is doing it. We do to market our brand. Track your time and investment and see how it is growing your business. As my title says. If it is not you are doing something wrong. 9 of 10 times it is because you don't put any effort into it. If you don't have the time, hire or appoint someone within your staff to manage it or take your platforms down until you do have the time. Having dead space is worse than having something there just because my competition does. Use Google analytics or something similar to track your activity. It is just the same as websites I see of businesses that are nothing more than a place holder. No fresh content, the staff pictures are outdated, the business has moved or remodeled and their website has content from 5 years ago. Would you do business there? Same with your social media. Be fresh, be responsive, and don't use your platforms as a "big sale" advertising gimmick. Good luck.
Does Your Social Media have Klout?
If you are into social media deeply or have been using it for some time, then you are probably somewhat familiar with Klout. Klout is a company that tracks your social media influence. It is easy to sign up for and gives you a
measuring and marketing platform to see how effective your efforts are. This company has been around awhile but recently has gained some popularity and is getting a foothold in businesses for providing analytics. The key word here is influence and not so much anything else.
So having said that who would care about using Klout? In a nutshell those who are trying to influence their audience or market share.
As you use social media and are trying to get a certain sector of the population to pay attention to you or your product or service, then using Klout will help you via your score they provide. The higher the score, the better your influence. If you are a small business or enjoy a local or small regional market then Klout is probably not for you.
Klout works best on a national or international stage.
How it works. As you produce engaging content or topics, followers who tap into your feeds are tracked by Klout through their very detailed analytics or algorithms. Simply, the higher your score (up to 100)
the better you are influencing your followers. Some say that
Klout does not really work that well and at the moment as I stated for small business, that is true as there just is not enough sampling for the system to be strongly effective. But if you are a say a famous speaker, offer a service or product geared toward a specific market and you are wanting a larger share of that market then give Klout a try. You have nothing to lose and everything to gain. Get yourself a plan of action, build great content and
start loading your social media!
Instagram for marketing your business
A recent article stated that now over 115 Fortune 500 companies have embraced Instagram for their marketing campaigns. So what is your business doing? Instagram which started out offering only picture uploads now
accepts video with up to 15 seconds of content. This app (similar to Vine) has become a favorite for both consumers and businesses alike. So what do you get out of using Instagram? Demand generation, real-time (or close to it)
branding of your product offerings or services, and much more. Instagram allows you to post your products on sale, a service you offer, or an event you may be creating. It is simple to do. With your smartphone now a studio within a phone, you have your camera, your sound and if you need, you can even download editing software for your pictures or video. Most of these too are free. With ever shrinking advertising budgets, marketing your brand with Instagram is a very inexpensive way to promote.
Using hash tags with Instagram is also increases your search engine hits. Using a minimum of 4 to 10 hash tags will generate hits for you via search engines and increase your views. #Sale @ Bobs or #big sale are
simple examples. As to when to post, remember that social media applications are 24-7. Do not think that just because your business is 9 to 5 that you only post pictures or videos the same time. People today are very social media savvy and will check Instagram evenings and weekends as
well. Always keep that in mind. Try Instagram with your next marketing project and see what this neat app can do for you. Facebook now owns Instagram and yes you can post direct to FB landing page with Instagram.