As for personal usage, Google + still is trying to find its way and for some, they have dumped it altogether. However, for small business, Google+ has become an effective platform for networking and promoting small business. How is this possible? Google Search engines. Many small businesses still do not realize that Goggle provides many services to small business. Besides their apps, they offer search engine analytics, search engine optimization and other products through their Goggle for Business products This service is a must for small business.
All of these services tie right in to Google+ landing pages. Your business will get higher SEO going this route. If you are not familiar with Google+, it is very similar to Facebook but offers a bit more latitude in personal set-up. You can run deals, promote a product, and more. As with Facebook, you can also add photos, videos, create branding and key target markets.
Businesses can also take advantage of Google Places. This will place your business on Google maps and that map will be located next to your search location. It makes it easy for people to find you. If you have happy customers, they give you good reviews. Those review will show on your Google + page. Use great keywords so you page is easy to find. Use quality multi media and make it interesting and fun. Also your page to promote your brand and any special events such as a sale or marketing campaign. Good luck and make use of Google + for your business!
You may be already using the main 3 for social media (Facebook, Linkedin and Twitter, but there are other resources out there that you may be missing. Social Media is more than creating a site and then sitting back and watching. You have to interact, respond to posts, and keep your content fresh. Having platforms means maintaining them . Besides the above mentioned platforms, I would like to share with you, some others that you may have overlooked that will help with your branding and marketing efforts.
Google + is fast becoming a legitimate Social Media platform for small business. First, just being a product of
Google within itself makes it a powerful tool. The SEO (search engine optimization) capabilities of having a Google + account is huge. While it is still not the #1 Social Media platform, it is gaining popularity. So if you do not have a Google + account for your business, you should. Here are some quick tips for getting your business up and running on Google Plus.
First you do need to establish a "Gmail account which not only gets you a Google Plus site but also links you to You tube. ( you should have that as well for your business but that is another topic all in itself.) Next, complete your business "about page" Make sure you use keywords in your tagline so Google's powerful search engine finds your business. Make your introduction strong and make sure to link your other platforms such as your website. Do not forget your contact information as well. You may want to also connect with Google Local Pages This allows your customers to see where you physically are and your business overview and hours of operation.
The next items is building and marketing. This includes making great content, sharing that content with your other Social Media platforms, and promoting the same. As mentioned before, keywords, especially with Google
search engines is so important. Make sure you use keywords that promote your product or services. Use hash
tags. If you are not familiar with that click on my
link. That # sign actually allows links to what you offer for more information. This is all about sharing your content. Develop circles within your Google + account. Just like Facebook or Twitter, Google + allows you to add circles or business associates and friends. Finally, promote your page via links, talking with your fellow businesses, or using Google Hangout. This cool feature allows video interaction as well as live chat. Check out Google + and good luck with this exciting platform.