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Referrals are often one of the key factors influencing someone to work with you. How many times do you see someone asking for recommendations on social media? When someone needs a professional or work done, they ask in their networking group who they know who does what they’re looking for.
Having a referral marketing plan in place helps ensure raving fans are telling others about you. However, while we know the importance of asking for referrals when it comes down to it, the asking part can feel awkward or even aggressive. But when you believe in the value of what you offer you can feel good about having others tell the world about you. You know the trust has been established. When you have the right mindset and a proven process in place, getting referrals is easy. Here are some ways to get more referrals that don’t feel desperate with examples you can use right now: 1. Set an expectation for referrals Before you begin working with a new client, you can condition them to think of you as someone to send business to. You can also mention the incentive you offer for those referrals that result in a sale. 2. Ask for a virtual introduction A really terrific way to get referrals is to ask a contact to do a virtual introduction with the prospect. this can be done via a email or social media 3. Ask Satisfied Clients You Have Or Are Working With The best time to ask a client for a referral is right after you finished working with them. They are excited about the results you generated and are ready to sing your praises to the world. Try something like: "It’s my goal to help other great clients like you. So I was wondering if you knew of any other people who could use my services? I’d love it if you could send a short note to them with a few kind words and asking them to connect with me?" 4. Offer a gift or a small reward for referrals Giving a referral takes time and energy. When you make it worth their while, people are more likely to take the time to do it. As a sign of your appreciation for their efforts, offer to give them a gift card, a referral fee, discount, or other gifts if someone they refer you to hires you. Building a business through word-of-mouth marketing would be more successful if there is a fee or a gift involved in exchange for getting more referrals. You can make a referral page on your website. Write an email to send to your clients and connections. Ask people in your Facebook groups. Let other networking friends or associates know you give rewards for referrals. Event if they don't or just can't use your particular type of service. Good luck and now go get that business! -Roy
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 Marketers who work with their companies are at different stages when it comes to the digital transformation. Some are just beginning the transformation process, while others are unsure of what it really involves. But according to a new study of US digital transformation leaders, many agree that digital innovation comes with many advantages.
The research from Couchbase, an open-source software company, found that improving customer experiences and increasing profitability of services and products are widely considered some of the important benefits of digital transformation. For example, more than nine in 10 respondents (95%) thought improving the customer experience was an at least somewhat important aspect of digital innovation, while nearly as many (89%) said the same about creating services and experiences that stand out from the competition. In fact, a majority of respondents thought each of the digital transformation projects cited in the study was important. According to the report, many respondents felt that businesses that can’t keep up with digital innovation will survive less than five years before going out of business or being absorbed by a competitor. What’s more, 80% of respondents were already concerned that their own organization could be at risk of being surpassed by a rival. If you don’t think the digital transformation of your business is not important, just stop and think how newspapers which during the “good old days” thought nothing of pages of paper print and the advertising to go with it. Newspapers were the first to go digital with their content when print edition sales fell sharply. Sadly, due to overkill of ads popping up (which they need for survival) has made many of their loyal readership go elsewhere for less intrusive on line reading. In summary, if you have not made the digital transformation, when you do, think about your content and your visual images. Think about your customer’s experience when they see the “New You!” -Roy here’s no doubt that the world of inbound marketing has fundamentally changed demand generation. The strategy of attracting prospects through content, social media, search engine optimization, and more has taken over the B2B world and for good reason: inbound marketing costs less than traditional advertising and produces 54% more leads than outbound marketing. Your prospects and customers don’t want to be targeted with disruptive and annoying advertisements. They want to engage with quality content that educates, entertains, or inspires them.
There’s just one problem… Businesses are investing more in content marketing, which focuses on creating valuable content to guide buyers through the customer journey. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. The bar has been raised and now creating more content isn’t enough. In order to get your content seen by your intended audience, you need to differentiate your brand and rise above the noise by offering value. The New 80/20 Rule If you were an early adopter of inbound marketing, you might have spent 80% of your time creating content and 20% of your time promoting it. With all the noise out there, the formula has flipped. To increase engagement, you need to spend 20% of your time creating content and 80% of your time promoting it. Becoming more strategic in your content promotion requires taking a fresh look how you communicate with your audience and ensuring that you are providing not only the right content, but that it’s in the right spot, at the right time. Here are 4 ways to help increase your engagement with your customer or client base. 1. Promote Content Across Your Website Your whitepapers or ebooks don’t have to be hidden away and confined to your resources page. Give them the visibility they deserve by promoting them all across your website. It just makes sense. If a visitor is browsing your website, there’s a good chance they’ll be interested in or want more information about related topics. You can provide that to them with your content. Aside from improving the user experience, it also increases conversions by making your gated assets more visible. This can be especially impactful if you are using web personal platforms to offer your known visitors the next relevant step in their content journey. 2. Promote Content in Your Email Signature Did you know that the average office worker sends or receives 121 emails a day, according to a report by the Radicati Group? By encouraging employees to promote content in their email signature, you can take advantage of this under-utilized channel and increase the visibility of your content. While you can be scrappy and just add these to your footer or signature yourself, there are also solutions, like Sigstr and Exclaimer, that allow you to quickly change the content of email signature as needed depending on the recipient. This way, you can offer a tailored experience and different content to employees, customers, and your prospects. 3. Use Ad Retargeting Many marketers are running retargeting campaigns to re-engage prospects who previously visited their website and drive them back to complete an action like starting a free trial or requesting a demo. It’s extremely effective because you’re only investing in qualified leads who are interested in your product or services. However, don’t be a marketer that misses the opportunity to use retargeting to drive traffic to gated content, which you can track conversions from to prove the ROI. Using a comprehensive marketing platform, you can listen to website activity and then retarget visitors with digital ads to promote relevant content. For example, if someone browsed your website for information about your account targeting solution, you may want to serve them an ad that promotes your latest gated asset on account-based marketing. 4. Pin It to Your Twitter Profile Last but not least, pinning a tweet to your Twitter profile is a quick (and free) way to increase the visibility of your content. While other social platforms like Facebook offer similar features, Twitter Pins are shown by default at the top of your profile page no matter how old they are. Not sure this is worth the time? You might be surprised how much traffic your pinned post gets. In fact, when Buffer pinned one of their Twitter cards, they saw 10x as many conversions. To glean insights on your own posts, use Twitter Analytics to see how people engaged with your profile and posts in a 28 day period. With the competitive landscape of B2B marketing, getting your content to stand out is harder than ever. Have you tried any of these strategies? Roy Garton FDMC Social & Digital Media www.floridadudemarketingconcepts.com · Instagram like Snapchat is becoming very popular in brand promoting. Here are some steps you will find helpful in getting your brand out on Instagram. 1. Optimize Your Instagram Account. The best brand Instagram accounts have a compelling bio, memorable profile picture and a connected website that drives to their homepage. It’s one of the first things you have to set up for your account but it’s also one of the first things people look at before deciding to follow you or not. Make your bio descriptive, compelling and don’t be afraid to use emojis. 2. Follow Industry Relevant Accounts. Think about the types of brands, media companies or people in your industry that are already using Instagram and go find them. Follow their accounts and interact with their last few posts by pressing like or leaving a comment. These accounts might follow you back and help you get started with your initial audience. 3. Find Popular Hashtags In Your Industry. Many people on Instagram use hashtags as a way of finding new photos and new people to follow. Each day, thousands of hashtags shared on Instagram. At first glance it might seem overwhelming but Jason offers some great advice on the topic: “Look through the pictures posted by influence's in your niche. What hashtags do they use? Write these down as potential hashtags to use. 4. Get Shout Outs From Others. Note that brands leverage the power of influencers to grow their account. Research the popular accounts that are relevant in your field, reach out to them to see if they’ll be willing to do an Instagram shout-out for you. As you conduct this outreach, build a spreadsheet that highlights the different accounts you’ve reached out to, their follower count and the price they’re looking to charge. 5. Share Your Posts On Instagram Regularly. You want to post often enough that your brand stays relevant. You also don’t want to post so frequently that you overwhelm your followers and they unfollow your account.” One of the most frequently asked questions about Instagram is how frequently a brand should post. While many brands try to put a number on it, the reality is that what works best for one brand doesn’t always work for the next. Run your own experiments and determine the best frequency for your audience. 6. Use Hashtags In The Comment Section. One of the most underrated tricks in the book for Instagram market is the usage of hashtags in the comments instead of main post. Rather than stuffing your posts caption with a handful of hashtags and giving the perception of reach desperation – comment with the hashtags after pressing share. The impact is the same except your caption doesn’t look as bad! 7. Run Instagram Contests. A good contest can hands down be one of the best ways to drive new followers & activity on your Instagram account.Instagram has the flexibility to allow you to just run your contest on your feed, the advantage of this is that it’s easy to setup & encourages participation via Instagram. The downside to contests on Instagram is that it can be quite challenging to test. Use the link your bio as a place to send your followers and have them enter another contest. Sites like Gleam.io offer an easy to build contest form that will serve all your needs for a random draw with a social sharing component. 8. Tell Your Followers To Like Your Content. Tell People to Double Tap If They Agree. It’s a simple idea that asks your followers to tap a photo twice which results in a post like. That means the post will be shown to more people because of the Instagram Algorithm and show in the activity feed. 9. Build Relationships With Other Influential Accounts. The fastest way to grow an Instagram account is by engaging accounts with a larger following than you and having them promote your account. If you’re already creating great content, you might not have to pay them to give you a shout out. You might be able to get organic shout outs simply by building a quality relationship with one of those influencers. 10. Comment On Photos From Other Accounts. I thought it would be enough just to like other people’s pictures in order for them to follow me and like my photos. As it turned out, I got way more interaction when I commented on other users’ photos then when I merely liked them. As Instagram has grown in popularity, people have become less surprised and flattered by likes. As a result, brands who are looking to truly stand out will need to take it a step further by leaving comments. 11. Use Instagram Stories On The Regular. There are plenty of great ways to promote your brand with Instagram Stories. If you’re not familiar with Instagram Stories, it’s a section on Instagram where you can share temporary video clips or images that all of your followers can see but the content disappears within 24 hours. The approach is a direct spin-off of Snapchat Stories. When using Instagram stories, consider mixing static content that you may find on your camera roll with content happening in the moment. Don’t forget to also use strategies like collaborating with other Instagram accounts and taking over their stories to reach an even broader audience. 12. Use Both Images & Video Content. Instagram videos see twice the engagement rate of photos” showing that video content is a great investment for brands looking to catch the attention of their audience. When thinking about your Instagram video content, create clear, fun, and engaging videos that people are going to want to tag their friends in. Creating images or videos that inspire people to tag their friends is a great way to drive virality for your account. As friends tag other friends, the content officially starts to spread like wildfire and take on a life of its own! 13. Run Instagram Ads. One of the best parts of Instagram is the fact that it shares data with Facebook. As a result, you have the ability to use the advanced demographic targeting offered on Facebook with Instagram as well. If you want to target people who live in a specific country and follow a specific band, you can do exactly that using Facebook Ads Manager. Instagram advertising offers photo based advertising in a square or vertical format and video ads in a square or landscape format. Most recently, Instagram also launched a carousel feature which offers an even more dynamic advertising experience on Instagram. Roy Garton FDMC Social & Digital Media www.floridadudemarketingconcepts.com · Networking. The mere word conjures up discomfort: There you are, making forced small talk with complete strangers while balancing cube-shaped cheese or veggies and a pool of dip on a plastic plate. But networking isn't just an activity you do over cocktails and finger foods or with conversations centered around safe topics like the weather or what you find most "rewarding" about your job.
Networking is simply any act that builds strong personal connections with other people. And it's an essential activity—a necessary evil, some may say—for advancing your career or, if you're an entrepreneur, for securing new business and meeting investors. Since it's a human-focused undertaking, you're actually networking every time you interact with another person—or at least you can be. Each tap, tweet, post, message, and comment is the chance to make a connection—therefore, it's networking. That means that in the space of an ordinary workday, you have plenty of opportunities to network in a multitude of micro-ways, hold the micro-cheese. Here are a few of them. YOUR EMAIL SIGNATURE Come what may of other communication tools, email isn't going anywhere soon. According to a recent Radicati report, the average number of business emails sent and received per user each day totaled 122. And that figure is set to grow; by 2019, researchers estimate, we’ll be trading 126 emails a day. So rather than groaning about the state of your inbox, consider the 122 networking opportunities you have each time you hit "send." Set up an email signature line if you don't have one, and take a fresh look at it if you do. Do recipients know not only how to reach you (off email) but also what they should be seeking you out for when they do? Does your signature line appear at the bottom of each email sent, or do you have to remember to drop it in each time? Send yourself an email and consider how it looks from the perspective of a recipient. Would you like to talk to that person on the basis of the signature line alone? If not, change it. LINKEDIN UPDATES You may have a polished, professional, up-to-date profile on LinkedIn, but that only tells part of your career story. To use LinkedIn to its fullest, you can't just treat it as a directory. You have to share updates pretty regularly in order to tell connections what’s on your mind, whether it's your point of view on some industry news story or just congratulating a colleague on a business win. You can break out of your own immediate professional sphere, too. Consider sharing updates on a nonprofit cause you care about; many business connections deepen around shared charitable interests, not just professional ones. And yes, updates are a chance to toot your own business horn—but just as the best networking isn't all "me me me," you should also use updates to cross-sell your colleagues’ talents or promote the services of vendors you trust. (Just remember that LinkedIn is still a business platform, so keep your LOLs and selfies for other social networking sites.) YOUR SPEAKER OR AWARD BIO Okay, maybe you aren't exactly invited to speak or receive an award on a daily basis, but the further you go in your career, the more often these opportunities may crop up. As they do, you'll need to craft custom bios that are tailored to each one. And as counter intuitive as it sounds, even if you're the main-stage attraction, the bio you submit should be all about the audience, not about you: Who are they? Why do they care about what you have to say or what you've accomplished? How can you draft your bio to connect with them more meaningfully? The bio you submit won't just appear in a program handout, it's also likely to be posted on the event or organization’s website, included in online marketing materials and even a press release (where others will readily find it with a quick Google search). So take the time to craft a targeted bio each time you're asked for one. Use the opportunity to not only just tell them what you’ve done in the past, but also to show them what they should be seeking from you in the future. Roy Garton FDMC Social & Digital Media LLC www.floridadudemarketingconcepts.com Social selling, or selling your products and services through social media, can be a tricky balancing act for B2B concepts. Sales and marketing teams must toe the line between persuasiveness and pushiness, and a little bit of social media know-how can facilitate enhanced positive interactions with potential clients.
After all, statistics point to social selling as one of the most effective tools in sales and marketing. Nearly 75% of buyers consult social media before making a purchase decision, and 77% of buyers don’t talk to a salesperson until performing independent research. Here are four ways to master B2B social selling for your company. Develop a strategy and choose your network Before heading to LinkedIn, Facebook and Twitter, take some time to develop a strategy. What are your goals? Which social media channels does your brand perform best with, and which channels are your customers using? In general, avoid Facebook and Twitter for B2B selling; users on these social networks are likely entertaining themselves, catching up on news or interacting with friends and family. They are more likely to view a sales pitch as an invasion of privacy and an annoyance than on LinkedIn, where the audience is much more professional. However, Facebook, Twitter, Instagram, Pinterest, Snapchat, Google+ and other platforms can still serve a purpose: They are important components to creating a comprehensive brand identity. And while Facebook, Twitter and other platforms certainly have more users, LinkedIn’s more targeted audience is more engaged with professional products and services, which serves sales and marketing teams well. Once you have a plan in place, you’re ready to proceed. Use existing material to build brand equity Chances are your business already has some valuable collateral that can aid in creating a conversation with a potential buyer. Think blogs, bylines, case studies, trade-show collateral, guest writing opportunities and other industry activities that will be noticed. This is also a great time to repurpose any press coverage your brand has earned with decision-maker contacts for your targeted prospective customers. The truth is that most buyers do their research beforehand, so presenting your brand as favorably as possible is critical to the due-diligence process. Be prompt, not pushy with your follow-up According to Social Times, more than half of consumers expect brands to respond to an inquiry or message within an hour. While this might hold true for consumer-focused brands that do the majority of their customer interactions via social media, B2B brands can afford to show a little more restraint in social media conversations. Certainly, respond in an appropriate amount of time, but don’t be too eager: Your products and services are valuable and should be seen as such. In all interactions, make sure your messages are clear, friendly, spelled and formatted correctly, and ensure that your tone is personable yet professional. This is the opportunity for a first impression you won’t be able to make again. Utilize the power of your prospects’ networks You’ve done all the right things—respectful, timely follow-up, well-crafted messages, supplementary material and more—but the potential client still isn’t biting. There could be many reasons for this—budgetary limitations, corporate hoops to jump through, general bureaucracy—but it’s still important to keep up a good relationship with your potential client because while they might not be looking to buy, someone they know in the industry could be. Craft a follow-up message to send on to leads when big internal news hits, simply informing them of positive news and gauging their interest, because circumstances change. If at first your prospect doesn’t respond, don’t be afraid to follow up with another note. This is true social networking! Clearly, social media influences B2B sales interactions greatly. However, it does take a practiced hand to close deals, requiring a more nuanced understanding of social selling and the social media channels involved. Use these tips to take your selling to the next level. Roy Garton FDMC Social & Digital Media LLC www.floridadudemarketingconcepts.com  Local marketing will be pivotal for brands in 2017 — but local affiliates are missing out on major opportunities to reach consumers. Even as local businesses understand the value of tailoring their marketing efforts to their community, it appears that a profound disconnect still exists: Less than 8 percent use mobile, targeted search, or display advertising to reach local consumers — and 56 percent haven’t claimed their Google My Business listing, according to Brand Muscle’s State Of The Local Marketing Report. The study indicates that local marketing will be pivotal for brands in 2017 — and beyond. Below, three takeaways that businesses can implement to ensure that their local efforts payoff: Claim those listings: Brands that don’t manage their listings on the local level are likely to see inaccuracies in their data, whether than means in incorrect address listing or out-of-date hours. This leads to customer frustrations when a location they expect to be able to visit has closed or relocated — and businesses can’t afford that negative experience. Set a social strategy that includes local advertising: “That’s not to say that local businesses need to be active on every social media outlet but approaching platforms like Facebook, YouTube, LinkedIn and Snapchat with an open and creative mind presents clear opportunities for brands to execute hyper-local, targeted marketing that helps local affiliates establish a viable social media presence.” Social media posts — and ads — should be tied to concrete locations and local events/promotions. Make 2017 the year of integrated marketing: Online and offline are essentially equal in customers’ minds; they shop and purchase however best suits them in the moment, meaning it’s more critical than ever that brands build integrated marketing efforts that work on the national and local levels. Understanding which tactics generate the best results for affiliates so you can align co-op funds and co-branded materials to support these efforts represents a major opportunity to optimize local marketing, The report concludes. “Campaigns that have historically been seen as seasonal, one-off efforts should be packaged to accommodate an increasingly fragmented media landscape, while also taking advantage of new targeting capabilities available in our mobile-first digital world.” Roy Garton FDMC Social & Digital Media Are you struggling to connect with your audience on social media? Do you feel like social media won’t work for your business? It’s not easy to put every business on social media, but the right approach can help even the most difficult cases reach their customers.
#1: Tell an Outside-the-Box Story Many marketers create content around topics that relate to their value proposition, but that might be difficult to do if you’re in a “boring” industry. The good news is that even if your industry isn’t inherently exciting, you can still create content that appeals to your audience. Look to Shoulder Niches Suppose you’re a widget merchant. You might start with content about widget quality, FAQs about widgets, and suggestions on what to look for when buying widgets. However, these ideas can only go so far. This is where “shoulder niches” come in. Consider niches that are related to your industry. For example, you might create detailed blog posts and videos that show how to build different kinds of widgets. This type of content will attract top-of-funnel traffic and encourage social sharing to boost your reach. To generate content ideas for your business, grab a pen and paper and jot down your industry in the middle of the page. Then add related keywords and topics around your industry keyword until you find an idea you can research further. #2: Deliver a Quick Call to Action Via Micro-content People have short attention spans. Studies show that 50% of users stay on a website for less than 10 seconds. Short-form educational and entertaining content, called micro-content, can help appeal to a distracted audience. How do you create micro-content that has a high chance of going viral? Make the content short, keep text to a minimum, and be sure to accompany it with visuals. Always include a call to action as well. The connection you make with your audience should be the first step to tangible business goals. Micro-content should lead to a micro-yes, whether that’s clicking a link or providing an email address. With your calls to action in place, it’s easy to measure performance. Use UTM codes and shorten links to track each campaign. You can do this in Google Analytics under Acquisition > Campaigns > All Campaigns. #3: Connect in Real Time With Live Video Live video is a powerful addition to the customer retention toolbox that makes one-to-one connections even stronger. While Periscope is a key player, Facebook Live is becoming increasingly popular. Whenever you go live on Facebook, your existing fan base is notified. What content should you stream live? Hold live Q&As to give customers a platform to post questions and get answers in real time. Broadcast product launches live to give your audience a sneak peek at new releases and features, making them feel part of something exclusive. You can also show customers what your business looks like behind closed doors. Allow employees to express their personalities so they can form connections with customers. This is the foundation for increasing customer loyalty on social media. Measuring live video engagement on platforms like Facebook is easy, and the viewer count is displayed within the content. Conclusion Social media marketing requires patience if you’re trying to gain traction organically. That’s why many business owners and marketers supplement those efforts with paid social media advertising. The second approach is to go beyond content and test campaigns that focus on bottom-of-funnel goals. Sharing free trials or discount coupons via Facebook or Twitter can help you generate qualified leads at all stages of the sales cycle. Ad targeting is an area that many small- and medium-sized businesses underestimate. Twitter, Facebook, and LinkedIn all offer granular demographic and psycho-graphic targeting information. Put these practices into play and see if your business grows by better usage of social media. Roy Garton FDMC Social & Digital Media www.floridadudemarketingconepts.com There's no question your customers are spending time on social networks, whether it's Facebook, Instagram, Snapchat, LinkedIn, Tumblr, YouTube, Twitter, or any number of other apps and websites where folks are hanging out in digital form. Since you want your brand to be where your customers are, it makes sense to figure out how to grow your business using these platforms. 1. Optimization. Find a way to analyze your social media posts, rank them in terms of engagement, and figure out why they perform well (or don't), adjusting what you're putting out into the world accordingly. Listening tools such as Google Analytics is good to use. 2. You need to create great original content. Doing so involves understanding trends, who your audience is, and how they want to engage with social media. If you want to target say stay-at-home mothers, because they're the primary shoppers for the family.then it makes sense to post on Facebook, Pinterest, and Instagram, which 74 percent, 32 percent, and 19 percent of this demographic respectively visits on a weekly basis. So, while Snapchat and Twitter might be trendy for other audiences, it's not where many moms are hanging out. 3. Asking questions is a great way to drive engagement. People want their opinions to be heard. It's just a matter of finding creative ways to encourage the sharing of them. Consider giving you customers or clients free products or coupons in exchange for their feedback. 4. Sweepstakes are a great way to drive engagement. People love having the chance to win things. And, you can exponentially grow your following by requiring them to tag a few friends to enter a contest. 5. Featuring popular blogs works, too. Consider the popularity of how-to videos on YouTube. "It's huge--whether it's putting on makeup, changing a car tire, or doing an anti-aging skin care regiment, there's somebody out there giving a tutorial in pretty much every category, You just have to look at the number of views these people are getting, sometimes in the tens or hundreds of thousands. They're clearly getting very strong airtime. I value LinkedIn. If you think of LinkedIn as a large database of resumes and nothing else, you’re so wrong. It’s a rich source of information and a social network. If you’re in sales, and you’re not using LinkedIn, I’m surprised. If you’re hiring and not using LinkedIn, I’m even more amazed at you.I Here are the ways to strengthen your business using LinkedIn. Use Linkedin To See What Your Competitors Are Doing What your competition is up to should shape your business strategy. If you don’t know much about your customers’ other options, you can’t develop an edge and keep gaining market share.You can use LinkedIn to unearth answers to many of your questions about competitors. Here’s some basic information that a LinkedIn search will reveal.How many employees does a competitor have? How many did they have six months ago - in other words, how fast are they growing? What kind of employees are they hiring? In general, recent hires provide clues to a company’s current focus. Furthermore, in many small-to-medium businesses, there are star employees, who are responsible for significant amounts of development, sales, marketing and other important aspects of the business. Knowing who to target and getting them to defect and work for you instead can really help your business. Use it for networking. “I’d like to add you to my professional network on LinkedIn” sounds a bit redundant these days but that’s mainly because the website is so ubiquitous. Every professional has a LinkedIn profile.Some are better than others. I add people I know to my network, but I also turn to Linkedin to find "key" people I know who will help my business grow and help me find contacts. Many of your contacts will get you an introduction to other people you might want to network with. Use it for advertising. LinkedIn Ads enable excellent targeting for any kind of enterprise outreach. They provide roughly the same media options as a Facebook Ad, with an audience of purely professionals. You can narrow down that audience by using criteria like industry, company size and job title. The fine-grained targeting means that none of your ad spend is wasted on people you don’t care about. Let’s say you’re selling software to make real estate agents more productive. Target every real estate agency in whichever geography you want, and then drill down to specific job titles so you’re reaching the people who make purchasing decisions.LinkedIn Ads are the quickest way to contact this audience without doing hundreds of hours of laborious legwork. Use it for recruiting. This one should be a no-brainer. LinkedIn is the first place I look for specialists. No better way to target specific skills and experiences so that you find exactly who you’re looking for. LinkedIn is also a great way to find desirable hires who aren’t actively seeking a job. If you’re the one looking for a job, keep your profile updated, add a summary, and add depth to your list of previous work experiences. Make sure to include a professional photo. I have seen some images on Linkedin for head shots that I could not believe. And these so called business professionals think anyone will take them seriously? Time to grow up and get into the real world. You are not in college anymore my friend. LinkedIn is much more than just an online resume database. The information and network can used for all sorts of different purposes, Take advantage of what Linkedin has to offer in research, their internal website for your business and groups you can join. -Roy |
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