Best Practices For Facebook Video

We all enjoy posting videos on Facebook. If you are a business however, taking extra time to post eye catching content that will really enhance your brand is important.  Facebook has some guidelines and tips that they make available and I thought I would share the highlights with you.

Make sure your video is actually video!

Give your viewers a true video experience through storytelling.
Do not do:
Slideshows, ongoing text messages or montages, and avoid loop videos. They are annoying!

Size does matter!
It is a myth that only short videos work well on the Facebook platform but it is generally the norm.  The truth is both short and long videos well IF the content makes sense and will keep your audience engaged. Very important key factor.

Suggested Lengths:
If you must do longer videos keep these guidelines in mind. Is your show episodic, an ongoing storyline, or are you live streaming? Thus, longer video content may be suitable here.
For shorter videos are great for fun and interesting moments, teasers, and announcements, ads, polls, and the like. Lengths should be under one minute and if you are using the “Story” feature of Facebook, keep it at 20 seconds.

Is It Mobile Friendly?

Vertical or Horizontal?
Most of your viewers will be looking at your video via their mobile devices.  So you need to ask yourself how should I shoot the video?  Landscape gives you more area but vertical is how most hold their phones and this format has become a more popular format for shooting. (Selfies and profile)

Adding subtext to your videos is important to capture your main message as most watching video on their smart phones may not have the volume up as not to distract others. Think of commuters on busses or trains. So it is important that you have subtitles or at the very least highlight subtitles so the viewer knows what you are trying to convey. Finally, make sure you are shooting at the very least in 720p HD to capture the best video!  Good luck!
-Roy
 

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Tags: #facebook, #video, #contentmarketing, #socialmedia