Using social media and actually having it work for you has to be a partnership. I put together some simple but important tips to help your business grow and and at the same time, making sure your social platforms all click on the same "page" sort of speak.
Don't Self Promote. Nobody cares. People are interested in what you have to offer and your brand. While it is important people know who you are and the face and people behind the business, talking about yourself too much can do more harm than good. This leads me to point #2.
Be Authentic. Your brand is your business. Nothing can show how real you are than to have your staff or other people talk about your brand. Being real today is more important than ever in interacting with your customers.
Keep your brand consistent across all of your marketing channels. Do not confuse your customer base by showing something on one platform and something else on another. If you sell and promote widgets on one social platform and they go to say Pinterest and see tree bark for sale then you lost your customer. Keep everything equal and your images concise. Keep your colors and branding logos the same as well.
My last point is customer interaction. Make sure if your customers ask questions, you reply and do so in a timely matter. Ignoring your customer base is a customer you lost and they will tell others you don't care. In this real time social world we live in, interaction is so important. Good luck!
FDMC Social and Digital Media