FDMC DIGITAL MEDIA LLC
  • Welcome To FDMC Digiial Media
  • About Us
  • What Others Are Saying!
  • VIdeo Production Services
  • Roy's Blog
  • Newsletter Of The Month
    • Press Releases About FDMC
    • Have Questions-Want Our Newsletter?
  • Get My Free Whitepaper!
    • FDMC Payment Page

B2Bs  And Using Social Media The Right Way!

2/8/2017

0 Comments

 

B2B buyers take their time researching, consulting and getting approvals before making any decisions. As a result, it’s unlikely that a decision-maker would see an ad and make an impulse purchase the way a consumer might. Rather than using social media to drive direct sales, B2Bs should leverage it to share valuable content and position themselves as subject matter experts throughout the buyer journey.

LinkedIn automatically comes to mind when discussing social media for B2Bs but there’s plenty of untapped potential on other networks as well. For example, Twitter is a better platform for driving conversation. Facebook can be a powerful tool for B2Bs. Facebook helps us drive registration to events, whereas on LinkedIn, we focus more on thought leadership,
Consumer brand marketers advocate developing fresh content for each social platform whenever possible, but because of the investment B2Bs make in producing white papers and customer case studies, it doesn’t make sense not to reuse content. The key is to present it in a way that resonates with each social platform’s unique audience.

B2Cs often use social media to participate in live conversations surrounding current events. B2Bs have a similar opportunity at industry conferences and trade shows. Companies can share contextual information and drive meaningful conversations with a leaned-in audience.
Though B2B companies may often have more modest social reach than consumer brands, B2Bs can build niche decision-maker communities where questions are answered and industry-specific matters are discussed. The reach may be smaller, but with more room for one-to-one conversation, the impact could be greater.
​

Roy Garton
FDMC Social and Digital Media
www.floridadudemarketingconcepts.com
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Like It? Pin It!
    Picture
    More blogs can be found on my WordPress Site
    View my profile on LinkedIn

    Catagories

    All
    Advertising
    Advertising Social Media
    Baby Boomers.
    Blogging
    Branding
    Business Development
    Business Devleopment
    Business Investments
    Business Marketing
    Business Marketing
    Business Meetings
    Business Websites
    Content Marketing
    Creating Facebook Fan Pages
    Customer Relationships
    Customer Resource Management
    Digital Media
    Email
    Email Marketing Campains
    Facebook
    Facebook For Business
    Facebook Landing Pages-updated
    Fan Pages
    Google +
    How To Make A Landing Page
    How To Market Against Larger Competition
    Instagram
    Internet Marketing
    Klout
    Landing Pages
    LinkedIn
    Making A Fan Page On Facebook-the Basics
    Markeiting
    Marketing
    Merchandising
    Mobile Apps
    Mobility
    Mobility Marketing
    Networking
    News
    Pinterest
    Public Relations
    Reaching Clients Through Their Smartphones
    Sales
    Small Business
    Smartphones
    Smbs
    Snapchat
    Social Media
    Social Media And Email
    Social Media;Marketing
    Social Media;Marketing
    Social Media Termanology
    Social Media Video
    Soical Media Trends
    Surface Tablet
    Tablets
    Target Marketing
    Technology
    Television
    Tumblr
    Tweeting For Business
    Twitter
    Videos
    Vine
    Windows 8
    You Tube

    RSS Feed

"Our images of the future guide and inform our current behaviors. 
Organizations (and individuals) change in the direction of their images of the future."

Courtesy of Clarity Works
  • Welcome To FDMC Digiial Media
  • About Us
  • What Others Are Saying!
  • VIdeo Production Services
  • Roy's Blog
  • Newsletter Of The Month
    • Press Releases About FDMC
    • Have Questions-Want Our Newsletter?
  • Get My Free Whitepaper!
    • FDMC Payment Page