While it may be hard to grasp, especially for the small business owner, putting your advertising dollars now into mobility is a reality one can not escape from. Last year 30% of advertising dollars spent went into mobile advertising and that rate will go up this year. (IAB report)
As we spend more time on our smart phones searching for deals, places to eat, movies to see, mobile ads are popping up everywhere. While some businesses it does make sense not to use mobility, most retailers capturing millennials and younger, they would be foolish not to be using mobile advertising. Items included in these platforms include the standard SMS and email. What is new to this platform is the use of 10 to 15 second video bursts. Take a serious look at in-app advertising and see what you could be missing.
FDMC Social and Digital Media LLC