Today's digital cameras and smartphones have made it easier and easier to take a photograph of yourself (otherwise known as a selfie) and social media allows you to readily share these selfies with literally everyone. While taking selfies has become commonplace, we all know at least one person who seems to take and share far too many selfies, even to the point where it gets annoying. If you don't know someone like that, then that person may be you!
But how many selfies is too many? Three selfies a day? Four? Six thousand two hundred and seventy-two? Back in March 2014, an article on the Adobo Chronicles website claimed that the American Psychiatric Association (APA) had established "selfitis" as a new mental disorder: "the obsessive compulsive desire to take photos of one’s self and post them on social media as a way to make up for the lack of self-esteem and to fill a gap in intimacy." The article also indicated that the APA had established three levels of selfitis:
· Borderline selfitis: "taking photos of one’s self at least three times a day but not posting them on social media"
· Acute selfitis: "taking photos of one’s self at least three times a day and posting each of the photos on social media"
· Chronic selfitis: "uncontrollable urge to take photos of one’s self round the clock and posting the photos on social media more than six times a day"
The article was “fake news” and a bit funny but it does get you thinking.
A real recent study was done about those who take a lot of selfies and the below chart makes one think a bit. So do you fit into any of these categories? Are you getting selftis?
Factors Driving Selfie Taking
Feelings When Taking Selfies
· Taking selfies gives me a good feeling to better enjoy my environment
· I am able to express myself more in my environment through selfies
· Taking selfies provides better memories about the occasion and the experience
· I take selfies as trophies for future memories
· Sharing my selfies creates healthy competition with my friends and colleagues
· Taking different selfie poses helps increase my social status
· I post frequent selfies to get more ‘likes’ and comments on social media
· I use photo editing tools to enhance my selfie to look better than others
· I gain enormous attention by sharing my selfies on social media
· I feel more popular when I post my selfies on social media
· By posting selfies, I expect my friends to appraise me
· I am able to reduce my stress level by taking selfies
· Taking more selfies improves my mood and makes me feel happy
· Taking selfies instantly modifies my mood
· I feel confident when I take a selfie
· I become more positive about myself when I take selfies
· I take more selfies and look at them privately to increase my confidence
· I gain more acceptance among my peer group when I take selfie and share it on social media
· I become a strong member of my peer group through posting selfies
· When I don’t take selfies, I feel detached from my peer group
A person who takes the SBS questionnaire is supposed to read the statements in the second column of the table above and then rate how well each statement matches his or her own feelings. These answers subsequently help determine how much each of the factors is driving selfie-taking and categorize the person as not having selfitis or having borderline, acute, or chronic selfitis. The SBS factors and questions do lend some insight into why you or others may be taking lots of selfies.
But how useful is it to have the term "selfitis" and a specific SBS questionnaire? Like many selfies, unclear. Nearly any activity can progress to excessive or obsessive levels. behavioral-scale-itis. How is taking too many selfies that different from going overboard on any other popular fad? So “unreal!” Fads come and go. I hope...
There seems to be this thing that marketing To Baby Boomers is stupid and "They are too old now to understand today's marketing techniques so why bother?" Many new businesses and startups are making the decision to not promote their business to baby boomers. As a result, they are missing out on an opportunity to reach an audience of more than 76 million people in the U.S. alone. Whenever we hear the term baby boomers, our minds immediately think of grandmas and grandpas living in retirement. But it’s actually quite the opposite. According to recent studies,many baby boomers are now launching startups and becoming entrepreneurs instead of retiring. In fact, 23 percent of entrepreneurs in 2014 were older than 55. This is exactly why B2B marketers should have a content marketing strategy targeting baby boomers. They are your ideal customers. This fact holds true to even my company, FDMC Digital Media. I myself am in that age class and a baby boomer myself. While you do probably need to make a few adjustments when you market to baby boomers, it is not all that much of a hardship and so with that, lets discuss a few tips.
1. Use proper formatting.
Whether you’re marketing to baby boomers or teenagers, your content should always have proper formatting that’s suitable for each audience. You need to pay special attention to your content design when your audience is baby boomers.
The font size is the first thing that you need to focus on when creating your content. Majority of baby boomers now prefer smartphones and tablets over laptops. According to an AARP study, 73 percent of people age 50-59 and 54 percent of people age 60-69 own a smartphone. You need to pay close attention to how your content and text appear on mobile devices. Make sure to use the right font size to make your content easier to read across all devices.
2. Avoid abbreviations.
Baby boomers are an experienced crowd. But you shouldn’t assume they know everything. When using abbreviations and tech terms in your content, you should at least consider explaining those abbreviations to ensure your audience fully understands your intentions. This rule also applies to slang terms and pop-culture references. Avoid using them altogether if it doesn’t add any value to your content. Otherwise, it will only confuse your audience.
3. Come up with catchy headlines.
Baby boomers are too smart for your regular clickbait article headlines. They will rarely fall for such topics. Instead, use more economical and relevant headlines for your blog posts to attract a smarter crowd. For example, baby boomers will certainly be interested in headlines like “Business Advice From Bill Gates” or “7 Tips For Restaurant Owners” since they can easily relate to them.
4. Facebook versus Instagram.
Focusing on creating content for Facebook would be the best strategy to reach boomers. According to a survey conducted by Olapic, 90 percent of baby boomers prefer Facebook over Instagram. Keep in mind that your content formatting and abbreviations practices also apply to social media content as well. You should avoid using too many hashtags in your social media posts because 50 percent of boomers admit to never using hashtags.
5. Don’t make them feel old.
The one mistake most marketers make when marketing to baby boomers is being condescending in content marketing. If you talk down to your audience, assuming they know nothing about latest technologies or trends, you will only end up offending them. Treat them as equals instead of making them feel irrelevant. Don’t over-explain every trend or tech term you use in your content. Don’t oversimplify your content like you’re talking to children. Simply make them feel like they’re part of your own generation. We are smarter and more savvy than you think. I actually do workshops and teach Mom and Pop businesses on Snapchat, Instagram, using WhatsApp, and other mobile apps.
6. Create more blog posts and videos.
The Olapic survey also found that baby boomers are interested in written content and video content. This gives you the opportunity to invest more in creating blog posts, ebooks and videos. When creating videos, you can use different strategies, like explainer videos and whiteboard videos, to make them easier to understand -- while also promoting your products in a friendly way. These videos will also help make your content and landing pages more effective.
7. Make clear promises.
Things can get tricky if you’re promoting a product or a service through your content because baby boomers can often misunderstand the promises you make. So, make promises. But, also make your promises clear enough to understand. If you’re going to promote a product that helps boomers grow their online sales by 50 percent, explain the necessary steps required to achieve that.
Remember, baby boomers are a well-educated and experienced audience. Your content should be developed in a way that doesn’t treat them like beginners. Take advantage of your email list segments to get a better understanding of the interests of your baby boomers. Learn if they’re single, grandparents, business owners or artists to create more personalized content to target the right audience.
The new year is almost here. Wow, has time flown. Just like the previous years, marketers will have to continue to deal with tangible growth and ROI pressures in 2018 as well. Marketing strategies is always a roll of the dice for small business owners but here are four emerging marketing trends you need to integrate into your 2018 marketing plan.
1. Marketing automation.
Wouldn’t it be great if you could automate your everyday B2B marketing tasks to save time? With marketing automation, not only will you be able to automate repetitive tasks, you can also nurture prospects with highly personalized, useful content along the push to purchase. Marketers are pushing themselves to move on the possibilities to deliver relevant and timely communications to prospective leads.
2. Content marketing.
For many years, content marketing has been a popular technique to nurture and acquire leads in the B2B industry. Content marketing is highly effective for B2B marketers to educate potential customers about best practices for their industry. Although nearly 90 percent of B2B marketers use content marketing as a core component of their online marketing strategy, only 37 percent of them have a documented content strategy, Set the goals you want to achieve through content marketing and measure them through KPIs. Although content marketing is cheaper, it’s not certainly free. To measure ROI, you need to calculate the cost of content production and editing. You’ll also need to measure various factors like traffic, brand awareness and customer engagement that you acquired through content marketing along with sales and revenue.
3. Content personalization.
While web personalization content is a well-established marketing tactic, B2B businesses are still slow to adopt it. That’s quite surprising because personalization of emails is a common tactic across all industries. With automation tools like Evergage, personalization becomes more affordable for small companies. It helps you to supercharge your account-based marketing initiatives and provide personalized experience based on various customer demographics including company name, industry and other data. It is a no-brainer that in order to make your content initiative enticing in 2018, you need to provide dynamic content on your website.
4. LinkedIn marketing.
Traditionally, social media was considered as a lead generation channel for B2C marketing, but more and more marketers have shifted their focus towards social media to inform and communicate with potential prospects. As in past studies, LinkedIn is expected to outperform other social channels for B2B businesses. After being acquired by Microsoft in 2016, LinkedIn has released tons of features that are geared towards making LinkedIn the most efficient and cost-effective platform for reaching B2B audience. B2B marketers are making more data driven decisions with LinkedIn than ever before, and the trend is expected to continue in 2018 as well. If you haven’t invested in LinkedIn marketing, you really need to take a look at it. LinkedIn is not just for resume builders anymore.
If you haven’t incorporated new trends in your strategic planning for 2018, what are you waiting for? By getting well-prepared now and embracing changes early, your marketing plan will be ready to go!
Three quarters of all mobile traffic will be used for video in 2023, according to a recent report by telecommunications equipment company Ericsson. That’s up from just over half of all traffic today.
Not only will that be a bigger share but also a huge opportunity for your busiiness, as more people watch more video on their smartphones. Overall, worldwide mobile data traffic will increase to 110 exabytes per month in 2023, according to Ericsson, or the equivalent of 5.5 million years of streaming HD video. It’s eight times the 14 exabytes per month we used in 2017.
What does this mean for consumers? Well, obviously, we’ll need a bigger data plan. Currently, smartphone owners around the globe use on average 2.9 gigabytes of data per month, making 2GB to 5GB data plans the most popular. But as average usage rises to 17GB by 2023, bigger or unlimited mobile data plans will be necessary.
More mobile video traffic also means there will be an increased emphasis on mobile video for advertisers. Social media consumption on mobile is also rising, but not as fast as video. Therefore, social media will represent a smaller share of mobile traffic in 2023 — eight percent — than its current 12 percent of mobile traffic. Video is here to stay and it is growing at an alarming rate. Social Media and Video will always be mated in platforms however video will be the big brother as technology progresses.
-Roy FDMC Digital Media LLC